Best Buy to carry Apple TV starting tomorrow

It looks like consumer electronics retailer Best Buy Co., Inc. (NYSE:BBY) will be selling the newly released Apple Inc.'s (NASDAQ:AAPL) TV products this week according to the retailer. Apple TV is a small device that allows consumers to get all that audio and video content off their PC or Mac and pipe it directly to (a newer HDTV widescreen) television set.

Several products that can transfer content from the PC to the TV have been available for years. Apple, however, seems to operate under the general rule of simple is better. Apple picked a limited set of functions and implemented the idea as easy as it can without overwhelming normal consumers with features and terribly designed user interfaces.

The $299 Apple TV may yet help the computer and consumer electronics manufacturer conquer the home entertainment business the way it did with the digital music business. At $299, the Apple TV is not cheap, but consumers have been willing to pay for ease-of-use and style as iPod sales have shown.

Best Buy will have about 3,000 Apple TV units in stores waiting for an official release tomorrow (Tuesday) across its 800+ stores. It will be interesting to see if these initial units fly off the shelves like many Apple products do. In retail, half the battle is just getting foot traffic, and the Apple TV should get those feet in the doors. Hopefully, it will be demonstrated properly in Best Buy stores in order to 'wow' consumers.

Via AppleInsider