Interactive television? You ain't seen nothin' yet!


One of my best informants has whispered to me a startling rumor. You may wish to pay attention because this is the same source who gave me the tip some months ago about wireless data feed from PC to television. You may have noticed that Apple Inc. (NASDAQ: AAPL) just introduced a nice consumer friendly version of that concept.

This time, the rumor is a bit more powerful. It involves General Electric Co.'s (NYSE: GE) NBC taking interactive television to a whole new level. If you thought that American Idol was something to brag about as far as viewer involvement, you'd best hold on to your hat because if some form of what I'm about to reveal to you comes to pass, televised entertainment shall never be the same.

What's even more exciting is that this possibility presents the opportunity to create powerful cooperation between current televised programming dynamics and the explosive internet video venues such as Google Inc.'s (NASDAQ: GOOG) YouTube. The two media could come to mutually benefit from these scenarios. Neither the new standard nor the old guard would need bow to the other. Now, here's some faceting of the concept.

Imagine that the program Friends was still on the air. Let's say it airs on Fridays. Friday night, after the program, you go to the NBC website for the weekly polling. The scenario presented for viewer referendum is as follows: "In next weeks episode one of the lead characters is to be revealed as a homosexual. Which of the lead characters shall it be and should they come out of the closet on their own or be outed by their lover? Polling shall end in 72 hours."

Here's another cute angle: Imagine that one night a week, character vignettes were presented on YouTube wherein a dozen characters are introduced and profiled through skits. For ten minutes after each skit, viewers assign a character rating to each of that night's potential actors. At the end of the vignettes the actors with the highest ratings are brought together to create a one hour comedic episode. They have a limited number of days for scripting and rehearsal, then it's on with the show!

Another angle that was hinted at is possibly the most fascinating and would really involve the viewers. First, a script written by professional screenplay writers would be provided online. Then, anyone would be invited to produce one scene utilizing the parameters of the script. A professional panel of judges would select the amateur productions that met their criteria. Then, the winning entries would be professionally edited to create a finished production. Possible themes could be: "A day in the life of a New York City cab driver" or "Crazy department store customers." You get the picture.

So, there you have the leading edge of what could be the new vista in televised entertainment. I cannot honestly say whether or not NBC and YouTube are working on these or other similar ideas. But that was the context in which the information was delivered to me and I've revealed it to you strictly as hearsay. What becomes of the rumor is totally out of my hands! Please, don't shoot! I'm only the messenger!!!

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Last updated: February 13, 2012: 07:01 AM

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