RadioShack Corp. (NYSE: RSH) has had some disastrous years recently; frankly, it's hard for me to believe the company stays in business in an era of Best Buy and Wal-Mart. Except for small electronic parts and miscellaneous gadgets, does anyone shop at RadioShack for anything? Judging by the small parking lots at the RadioShacks I see, the foot traffic is pretty darn small. Yet, the chain just keeps on going and going. Perhaps partnering with Cingular Wireless and Sprint Nextel is keeping margins afloat in some way.
Since the firing of RadioShack's former CEO based on resume falsification in the midst of a terrible-performing year, RadioShack recently landed Oxford-educated Julian Day (subscription required) to take the helm and fix the fortunes of the electronics retailer. Day's already started the task by cutting costs at every angle and by instituting very strict financial controls, as the results for RadioShack's recent fourth quarter show. Earnings were up 60% YoY (year-over-year) on $1.5 billion in revenue, and RadioShack shares are up 61% in 2007.
Can this rapid turnaround continue? With Day at the helm, it probably will. Most likely, more underperforming stores will be closed and advertising spending will be cut and spent more responsibly. Alongside that will be Day's penchant for tight inventory management at all stores and distribution centers. In other words, Day is instituting standard management (competent) procedures to help get the retailer consistently in the black. So far, after eight months on the job, he's succeeding.
Last updated: February 12, 2012: 09:55 PM
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Reader Comments (Page 1 of 1)
3-30-2007 @ 5:10PM
Rusty said...
Wireless is a very big part of why RadioShack is still around. Just one two-line family plan typically brings in more profit than a week's worth of small parts sales, even though the small parts may have a 90%+ gross margin.
Unfortunately until Day came along, most of RadioShack's eggs were all in the wireless basket. The rest of the store was simply viewed as a way to entice customers in that could then be sold a new wireless plan.
Day is refocusing the company, closely examining all the product lines carried. With few wireless virgins still out there, the company needs to get back to being a destination store again.
RadioShack can't compete with Best Buy, nor will they try. Just because you can get an iPod at either store doesn't mean they're anything alike. The new RadioShack will have little dependence on loss-leaders. Gross sales are meaningless unless there is some net profit left at the end of the day, and that is just what Day intends to do.