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VeriSign: One of America's most admired companies is undervalued

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VeriSign Corp. (NASDAQ: VRSN) has been named one of America's most admired companies by Fortune magazine for 2007. It would stand to make sense as the CEO, Stratton Sclavos has been in the role for the past 11 years. Any tenure beyond five years for a Silicon Valley technology company is actually quite admirable. Stratton has both a corporate conscience as he attempts to maximize VeriSign's revenues and earnings, and a strong social conscience as well. Having gotten to know him pretty well these past ten years, his goals are to make VeriSign a major, significant company, and to ensure that the internet is available to all, whether they can pay or not.

VeriSign is the toll booth, the registry, for all .com and .net domain names regardless of where they are purchased. The company has planned for extensive expansion beyond just the traditional .com and .net usage. Currently there are 65 million .com and .net domain names and the growth rate is nearly 30%.

VRSN also ensures encrypted communications for ecommerce transactions and information through the issuance of web site digital certificates. It's a recurring revenue model as is .com and .net. VeriSign earns $6 per name, per year. The Department of Commerce has granted VRSN the exclusive registry privileges through 2012, with presumptive renewal rights thereafter. The website digital certificates run about $699 per server, per year.

VeriSign has announced a $100 million infrastructural investment to ensure internet connectivity for social networking, ecommerce initiatives and to facilitate wireless internet devices. VRSN is a critical player in the SSL telecommunications networks as it "hands off calls from one telecom network to another." The hand offs are seamless and secure. They are the de facto standard in this industry.

The company recently sold off a majority stake of their ring tone business, purchased a few years back, to News Corp. (NYSE: NWS). The Jamba division of VeriSign was profitable, but the sales and marketing expenses were out of whack with its other business divisions, thus lowering the overall operating profit margin. With a minority stake in Jamba, i.e. off the income statement, VRSN can focus on high margin, high profit businesses. Look for 2007/2008 operating margins to go up over 20% en route to 27-29%.

The stock at $25+ is undervalued. The sum of the parts values VRSN at $35-38. As operating margins increase this year and next, the shares will follow quickly to the mid $30s.

Then there is the whole RFID (radio frequency identification) business opportunity, which is another monster in the making, but that's for another article...

Georges Yared is the author of "Stop Losing Money Today" and "Baby Boomer Investing" and is CIO of Yared Investment Research. Please visit www.georgesyared.com

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Last updated: July 10, 2009: 04:28 AM

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