Think the Hooters uniforms are just too puritanical? Not impressed by the new idea of sexpresso? Never fear ... count on Joe Francis, erstwhile paramour of Paris Hilton and puppet master behind the controversial Girls Gone Wild video series to further close the gap between two of George Costanza's passions ... sex and food. Francis is planning to open a chain of diners in the resort communities of Cancun and Cabo San Lucas, Mexico, by the end of this year. The entrepreneur promises a "fun and sexy" dining experience that will also provide elements of class and comfort. He told the Los Angeles Business Journal that his eateries won't feel like strip clubs: "You'll be comfortable going in there, but you're going to get a Girls Gone Wild experience."
Francis hopes to expand internationally and hopes for "topless optional at night" in some countries. His long-term goal is an impressive one, with visions of franchising and licensing agreements and roughly 300 locations, primarily in college towns and tourist destinations.
Breaking down his business model, Francis, who banks more than $100 million each year from the Girls Gone Wild series, opines that "The restaurant business depends on doing at least 70 percent of your revenue at the bar ... you need to cater to a younger crowd .. being a family restaurant is not going to give you bar business."
Francis is also launching a line of Girls Gone Wild apparel, featuring swimwear and casual apparel.
Beth Gaston Moon is an analyst at Schaeffer's Investment Research.











Reader Comments (Page 1 of 4)
4-04-2007 @ 8:58PM
Kristina said...
I am sickened beyond explanation that this man is making one hundered million a year at the expense of young, naiive women. Don't these ladies understand that they are selling thier bodies and the money is going straight into his pocket? This resturant he plans to open is nothing more than a pimp with his whores.
Ladies, respect yourself as women. Put your clothes back on, and go to school. We are so much more than what this corrupt pervert portrays us to be. He needs to be stopped.
4-04-2007 @ 9:04PM
lc said...
Very cool, I would love to eat good food and look at sexy broads! What else can a girl ask for?
4-04-2007 @ 9:08PM
Nikki said...
I totally agree with you, Kristina.
Couldn't have said it better myself.
4-04-2007 @ 9:09PM
Mike R said...
C'mon Kris!!! Wake up!!! These gals are making 1,500 $$ a week easy!!It is not taking them away from any Mensa meetings!! They know the deal!!! Where are these single mothers gonna make money like that?? Get your head out of your ass!!! This dude is a God in their eyes!!!
4-04-2007 @ 9:41PM
SigmaStrain said...
Please. There's no need to get all high and mighty and start with the righteous soap box speeches. This guy is obviously wrong for taking advantage of these girls. The girls are also wrong for being stupid. That's just the way the world works. The smart get by while the stupid are slaves.
4-04-2007 @ 9:18PM
Chris said...
lol....yes, these girls know exactly what they are doing...agree or not. nobody needs to take their head out of their asses you "wipe"....it's a free country with free opinions. you got to express yours, don't talk down to someone else for expressing theirs.
4-04-2007 @ 9:18PM
Erin said...
It's not that sex sells, instead more accurate would be that anything depraved and immoral sells to those still lost in the darkness.
4-04-2007 @ 9:18PM
kiddego69 said...
This is not a new idea. There is already a small chain of strip-club restaurants called 'Cafe Risque'. I know one is just north of Atlanta, as I have been there before.
4-04-2007 @ 9:19PM
john said...
Yeah, even japan has restaurants where the saerve sushi on naked girls..Guess it depends on your hunger...
4-04-2007 @ 9:23PM
David said...
Mike, you're a sick one, just like good ole, Francis. Money doesn't make what is being done right. Yes, as a male, I like to look at women, but not exploit them. Where are the morals of the world? Like I told a neice, it's a good thing we die when we get old because I cannot stand what the current young adult generation is doing to the world and it only getting worse.
4-05-2007 @ 4:23AM
No-chan said...
It doesn't matter what they're making and if they know what they're doing. It's stupid. I'd like to eat, not think with my sexual organs, thank you.
4-04-2007 @ 9:26PM
Scott said...
Coming from a man who is happily married to the same wife for 22 years, I agree with Kristina. These girls are degrading themselves. Mike, this "God" is flesh and blood who does not care about these girls. He is exploiting them for his own selfish gain. The real God desires that women clothe themselves modestly so that men will not stumble and take advantage of these girls.
4-04-2007 @ 9:40PM
Stephanie said...
Disgusting. I agree, this is exploitation at it's worst. Why not further the perception of women as meat in macho third-world Mexico? And of course, open these sextaurants near "college towns" where the students are BARELY adults, so the guys will be drawn in to watch women degrade themselves for this Pimp's profit while the girls are lured with big bucks to help pay for college. Just great life lessons there, yeah.
May he rot quickly on every dollar he's making off these unfortunate losers. What a Shmuck.
4-04-2007 @ 9:41PM
DMD said...
He will make another fortune selling bathing suits - He will charge $39 for a price tag. Buy one, and get the other free.
4-04-2007 @ 9:53PM
LP said...
High and mighty soapboxes aside - didn't this guy recenlty get busted for his raunchy infomercials and underaged subjects? Just goes to show that money talks and the perverse walk... And the girls? well, it is half about the money and half about the esteem. Nobody - including mummy and daddy - has taught them how to feel good about themselves for worthwhile contributions to society, rather than homewrecking and deviant behavior. I feel sorry for the generation that they spawn...
4-04-2007 @ 9:57PM
Ben said...
This is not "exploitation", as another user put it. The young women who work in a place like this know exactly what they are doing. They are not being misled or deceived in any way. They are YOUNG adults, but adults nonetheless, and are responsible for their own actions, regardless of what those actions may be.
4-04-2007 @ 9:57PM
d said...
What's the big deal anyway? Why do people make such a big deal about tits. I can't believe that men are so hung up on tits and these stupid people that act as if their kids see a pair of tits that they will go to hell. The naked human body doesnt always have to be about sex. They are just tits for god sake, relax!!!
4-04-2007 @ 10:08PM
Sherri M said...
I personally dont see much wrong with this. The women know what they are doing. They are not stupid. They are not naive. They are women who are either proud of there bodies, or very insecure with them. And this is coming from a woman! I see nothing wrong with there actions, or the mans. I would go to the resteraunt my self to be honest, with my husband at my side. Because I am comfortable with my self, with my relationship, and with the human body.
So many people are afraid of the human body and I dont understand why. Its a lovely thing. Im proud of the woman who will work at thoes resturaunts becuse they have the courage to move out of a time when woman were less, when women had to hide. Good for them for not being ashamed of them selves, of there bodies.
Just leave them alone.
4-04-2007 @ 10:07PM
ENTRENADOR35 said...
The fact that this is even a discussion should show everyone the world has gone sraight to hell. I don't care whether your religious or not. When it's all said and done, we'll have no one to blame but ourselves. I wonder what the topic of discussion will be then? Something much more serious than "Girls Gone Wild" I'll bet. This is absolutely pathetic.
4-04-2007 @ 10:04PM
Windy said...
I am a mother of 3 that put myself through college working as a dancer. I have a PHD. I knew what I was doing, I was not being taken advantage of, I was not prostituting myself and I was not using drugs and/or alcohol. I was however making $2,000 dollars a night to wear the same thing that is legal on beaches in Europe (a thong bikini bottom) and I only worked 2 night a week. I graduated owing no student loans. Whose using whom?