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Circuit City layoffs set a scary precedent for workers

Circuit City Stores Inc. (NYSE: CC) is replacing its experienced workers with cheaper models. What does Circuit City's replacing of its retail workers mean for workers and their salaries across the board? Is it unusual for a company to be so upfront about its plans to do something like this?

I think it's not unusual for companies to replace workers with lower priced ones -- it happens whenever companies outsource jobs. Layoffs and buyouts have been common as companies respond to pressures from Wall Street and global competitors. In 2006, for example, 72,000 U.S. auto workers agreed to quit or take early retirement. And some companies, including Albertsons, Ralphs and Vons grocery chains, have adopted two-tier systems that provide lower wages and less valuable benefits to newer employees

However, it is very unusual for companies to be so upfront about what they are planning to do and why. Circuit City's decision to fire 3,400 of its highest-paid sales staff and replace them with lower-paid workers is a risky strategy to cut costs that goes beyond the traditional layoffs, buyouts and hiring freezes used by struggling companies.

I think this is a risky move because the quality of service to customers will almost certainly decline since the higher paid people who were fired will take with them product expertise that consumers found helpful. Circuit City is gambling that the sales it loses as a result of the less experienced staff will be more than offset by the lower pay the new rookies receive.

I think Circuit City's move is a warning signal for many retail workers -- particularly workers whose employers compete on price, rather than service. If Circuit City's plan leads to a profit revival I think many other retailers will try it. And then the impact could be quite widespread throughout the economy as fired retail workers struggle to find employment elsewhere -- possibly in lower paying jobs.

Peter Cohan is President of Peter S. Cohan & Associates, a management consulting and venture capital firm. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in Circuit City.


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Last updated: May 16, 2008: 11:26 AM

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