Time's Advertising.com scores in three-way video venture

Posted Mar 30th 2007 8:28AM by Jon Ogg
Filed under: Google (GOOG), General Electric (GE), Time Warner (TWX), News Corp'B' (NWS)

Advertising.com, a unit of Time Warner Inc. (NYSE: TWX), looks like it has scored in the online video content deal with General Electric's (NYSE: GE) NBC Universal and News Corp.'s (NYSE: NWS) video venture launching this summer. Its Advertising.com unit will be the ad competitor to Google Inc.'s (NASDAQ: GOOG) YouTube.

It is almost ironic since AOL search is powered by Google and since Google took a 5% stake in AOL for $1billion in late 2005. Advertising.com will manage display and video advertising for the new site and will manage ads inserted into an embedded media player to be used by distribution partners. The venture is sill quietly dubbed "NewCo2.0" as there is not an official name.

You have to wonder just how much TradeDoubler is missing out on now after a few influential shareholders quashed the Time Warner bid.

Tags: Advertising.com, Time Inc., Time Warner, TimeInc., TimeWarner, TradeDoubler, video