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I've quoted comScore quite a bit over the years. The company is the leader in in-depth industry research – especially on the digital side.
Well, now the company has filed to go public.
While comScore has traditional researchers, there is also a panel of more than two million Internet users that help provide usage patterns. Yes, that's how the firm knows such things as how many users are watching online videos or not clicking on a banner ad.
It's a very lucrative business. Last year, comScore chalked up $66.3 million in revenue and a hefty $10.9 million in cash flow from operations. Customers are usually large companies like Microsoft (Nasdaq: MSFT), Verizon Communications (NYSE: VZ), and Yahoo! (Nasdaq: YHOO).
Fees are charged on a subscription basis. This allows for a recurring revenue stream -- which investors love.
comScore's underwriters include Credit Suisse (NYSE: CS) and Deutsche Bank AG (NYSE: DB). The proposed ticker symbol is SCOR.
You can check out the IPO filing at the SEC website.
Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.
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