Last week, I met up with Tim Vanderhook, who is the co-founder and CEO of Specific Media. He started the company in 1999 while he was only 18 years old.
Since then, the company has become a player in the online advertising industry and has deals with companies like ABCNews, FOX and MLB.com.
Basically, Specific Media's technology helps companies better target demographics, geographies and even behaviors -- thus eliminating wasted impressions.
In fact, last June the company raised $10 million in a Series A funding. The investors included Enterprise Partners Venture Capital and Shepherd Ventures.
Tim certainly has some interesting views on the online marketplace. Here's his take on the battle of Google, Inc. (NASDAQ: GOOG) versus Yahoo! (NASDAQ: YHOO).
Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.
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