Video interview with Specific Media CEO: Yahoo has a chance against Google?

Posted Apr 3rd 2007 3:30PM by Tom Taulli
Filed under: Google (GOOG), Yahoo! (YHOO)

Last week, I met up with Tim Vanderhook, who is the co-founder and CEO of Specific Media. He started the company in 1999 while he was only 18 years old.

Since then, the company has become a player in the online advertising industry and has deals with companies like ABCNews, FOX and MLB.com.

Basically, Specific Media's technology helps companies better target demographics, geographies and even behaviors -- thus eliminating wasted impressions.

In fact, last June the company raised $10 million in a Series A funding. The investors included Enterprise Partners Venture Capital and Shepherd Ventures.

Tim certainly has some interesting views on the online marketplace. Here's his take on the battle of Google, Inc. (NASDAQ: GOOG) versus Yahoo! (NASDAQ: YHOO).

Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.

Tags: GOOG, Specific Media, SpecificMedia, Tim Vanderhook, TimVanderhook, YHOO