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Bank of America still not hip with the super wealthy

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Back in November, Bank of America Corp. (NYSE: BAC) agreed to shell out $3.3 billion for U.S. Trust, a bank that focuses on the super wealthy. Only five months later and the deal is already going sideways [subscription required]. The CEO of U.S. Trust, Peter Scaturro, is going to leave by summer.

I'm not surprised. When the deal was struck, several friends of mine from U.S. Trust left to go to other private banks. They told me that there would be a culture clash, so why jeopardize clients?

This was exactly the case with contended issues ranging from serious to funny. For example, one dispute was whether to charge clients ATM fees (to me, if a client has $100 million with your bank, it does sound kind of petty). Another issue was investment selections -- should Bank of America push its own products?

This is not to say that the deal will implode. It's smart that Bank of America is taking quick action, but to get things back on track, it may mean letting U.S. Trust have its own identity – lest more financial advisors and perhaps clients move elsewhere.

Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.

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Last updated: November 14, 2009: 03:22 PM

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