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Higher sell-through rates expected for eBay

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eBay Inc. (NASDAQ: EBAY) opened at $34.20. So far today the stock has hit a low of $33.85 and a high of $33.65. As of 1:15, EBAY is trading at $33.65, down $0.07 (-0.2%).

After hitting a one year high of $40.82 in April 2006, the stock has been met with resistance just above $34 over the past five months. Piper Jaffray upped EBAY's price target to $37 per share and also boosted earnings estimates for the company based on higher sell-through rates. The technical indicators for EBAY have been bullish and steady, while S&P gives the stock a very positive 5 STARS (out of 5) strong buy rating.

For a bullish hedged play on this stock, I would consider a July bull-put credit spread below the $27.50 range. EBAY hasn't been below $27.50 since October and has shown support around $31 recently. This trade could be risky if EBAY earnings (due out on 4/18) disappoint, but even if the stock slips a little, this position could be protected by the strong levels of historical support just around $30.

Brent Archer is an options analyst and writer at Investors Observer (Free Subscription). DISCLOSURE: Mr. Archer owns and/or controls diversified portfolios of long and short stock and option positions that may include holdings in companies he writes about.

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DJIA+44.138,324.87
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S&P 500+2.30898.72

Last updated: July 06, 2009: 06:32 PM

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