Disney lets gays book expensive weddings


The decision of Walt Disney Co. (NYSE: DIS) to let gay couples have Fairy Tale weddings at its Disneyland and Walt Disney World resorts has everything to do with profits and little to do with social policy.

These wedding packages aren't cheap. The $25,000 Magic Kingdom Park wedding deal in Disney World lets people get married with Cinderella's Castle as a backdrop. Guests are transported down Main Street USA via motorized cars. Costumed trumpeters herald the arrival of the couple in a horse-drawn carriage.

Sounds lovely, no?

Gay activists thought so too. They criticized Disney for only allowing gay couples to get married in rented rooms at the resorts. Disney, which has drawn the ire of conservatives for years for being too friendly to gays, relented, realizing that gays like heterosexuals are ready, willing and able to blow huge amounts of money on weddings.

Shareholders, even those who are against gay marriage, should be happy that the company is tapping into a growing market. Money spent by people with non-heterosexual lifestyles is still green.

Other companies are no doubt rejoicing over the growth of gay marriage as well. For example, the people who make tacky porcelain stuff and expensive crystal that you almost never use.

By the way, I'm giving everyone who has read this story about gays and fairy tale weddings permission to laugh. It's funny.

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Last updated: February 13, 2012: 08:47 AM

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