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Loving Exxon over BP

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Are ethical investors deluding themselves? With so many choices and so few ways to validate performance data and to make comparisons between companies and funds, some experts are calling for a system overhaul in socially responsible investing. Just about everybody agrees that ethical investing means staying away from companies that make war, whiskey and cigarettes. But what about nuclear power? It creates cheap energy without churning out greenhouse gases. But there is the messy issue of radioactive waste.

Joe Nocera in The Trouble with Socially Responsible Investing in the International Herald Tribune explains the problem. He says ethical investment experts oversimplify the world's problems. They give investors a false sense that they're putting money into companies that consistently perform in ethical ways. They rarely do. "It allows investors to believe that their money is only being invested in the good guys, and they take foolish comfort in that belief," he writes.

To illustrate the dilemma Nocera points to the oil industry. Exxon Mobil Corp. (NYSE: XOM) -- the company that socially responsible investors love to hate -- has a strong worker safety record, but it employs executives who until recently failed to admit global warming existed. Then there's the Valdez, whose crash resulted in one of the largest human-made environmental disasters on record. Exxon still owes the state of Alaska a couple of billion dollars in punitive damages for that debacle.


In contrast, some socially responsible investment funds were willing to put their money into BP PLC (NYSE: BP). After all, it was the first oil giant to heed early warnings of global warming and had some great advertising campaigns promoting its sustainable stands. However, it fell short on worker safety. In 2005, a major refinery accident in Texas killed 15 workers. Last year, BP had a big oil spill in Alaska and then shut down its pipeline operations for a stint following admission of major corrosion in its pipelines. BP went from being known as Beyond Petroleum to Big Problems.

Nocera offered an interesting backstage tour of a company that runs socially responsible indexes. KLD Research & Analytics of Boston operates the impressive Domini 400 and counts 420 clients including TIAA-CREF. It has a staff of 40 covering 3,000 global companies. Astonishingly, company executives told Nocera that the staff almost never goes abroad to check out operations of companies it follows. Instead it relies on newspaper stories, activists and the companies' own information. Since when did China or Indonesia allow its journalists to tell things as they see them? For anyone willing to believe they're getting the unvarnished, simple truth from the Chinese media or large corporations, I sentence them to a year in solitary with their pick of big company annual reports.

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Last updated: November 26, 2009: 09:03 AM

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