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Sam Zell is no Larry Page

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After snagging $900 million by selling Equity Office to Blackstone, I think Sam Zell should have taken a nice vacation. Get a tan. Think about the world. And plan the next move.

The last thing I thought was that he would actually buy a down-and-out newspaper company, Tribune Co. (NYSE: TRB). OK, he didn't plunk down much cash and he used some fancy leverage (much of which will be at the expense of the trusty American taxpayers).

What's even worse is that Zell is not interested in cutting jobs. Hey, isn't his nickname the "grave dancer"?

Instead, his new dance is the Internet. Somehow, he thinks he can leverage the Tribune's assets onto the Information Highway. But hasn't that been something the newspaper industry has tried to do for the past ten years anyway?

Interestingly enough, last week Zell gave a presentation at Stanford. His great inspiration? He thinks newspapers should stop allowing Google Inc. (NASDAQ: GOOG) from allowing millions of users to search for articles for free. Zell considers it theft.

For years, newspapers have tried to sell their articles. But now there are simply too many free alternatives.

So, if this is the grand strategy Zell has for the Tribune, I think it's a good bet that the Tribune's future is still very much in doubt.

If you want to read more about this, you can check out a story from the Washington Post. And, yes, it's free.

Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.

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Last updated: July 11, 2009: 12:10 AM

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