Does Imus belong on satellite radio?


By now I'm sure you are all familiar with the controversy surrounding remarks made by Don Imus on his radio show, where he referred to the ladies on the Rutgers basketball team as "nappy-headed hos." Amid calls for his dismissal from the National Organization for Women and activists like Al Sharpton, Imus has apologized profusely and received a 2-week suspension from the network. All of this got me to thinking: Would Imus's show be better-suited for satellite radio where he won't subject to the rule of the FCC, and have more freedom to make obnoxious, ill-advised comments that are offensive on a multitude of levels?

Howard Stern, who defected to Sirius for greater editorial freedom (and a few hundred million dollars, had this to say about Imus's apology: "He's apologizing like a guy who got his first broadcasting job. He should have said, "F**k you, it's a joke."

While an angry mob is still calling for the ousting of Imus, I have to wonder how much of a controversy there really is among his core audience. Imus is a shock jock. In the past, he's drawn fire for calling Colin Powell a "weasel," New Mexico Gov. Bill Richardson a "fat sissy" Sen. Ben Nighthorse Campbell of Colorado, an American Indian, as "the guy from 'F Troop.'" He has also called the New York Knicks a group of "chest-thumping pimps." So fans of his show know what to expect.

By being on the public airwaves, Imus is essentially opening himself up for criticism. It's like running South Park on PBS at 11 AM. On satellite radio, he could find a safe haven where his only listeners would be people willing to pay to hear his ramblings. And with sponsors like Procter & Gamble Co. (NYSE: PG) rushing to pull ads from his show, listener-supported content may be his only hope for a future on radio. So it's either NPR or satellite radio, and I somehow doubt that public radio is beating down his door.

Imus: Isn't it time you join Howard Stern and Martha Stewart on Sirius Satellite Radio Inc. (NASDAQ: SIRI)? Or perhaps Bob Edwards on XM Satellite Radio Holdings Inc. (NASDAQ: XMSR)?

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