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Who should replace Don Imus?

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What should MSNBC do now that its dumped Don Imus?

According to the New York Times, Imus generated $50 million in revenue through his shows on CBS Corp.'s (NYSE: CBS) radio division and on the General Electric Co. (NYSE:GE) cable television network. Plus, Imus' program was dirt cheap for MSNBC to air. Imus probably won't lose his job in radio given the sad state of the medium.

MSNBC has got to come up with something. Morning television is a cash cow for both broadcast and cable networks. It can't just keep broadcasting a never-ending supply of prison documentaries. Seriously, MSNBC must have filmed every maximum security penitentiary in the country.

Let me offer a few suggestions for replacement for Imus.

1) Keith Olbermann -- He's smart, opinionated and under contract with the network. Moreover, he would regularly outrage Republicans which would make for entertaining viewing. I don't care that no one agreed with my suggestion that the network should promote him more prominently on its ratings-challenged "Nightly News with Brian Williams."

2) Craig Carton -- One of the "Jersey Guys," the top-rated afternoon talk show that manages to entertain, offend and educate residents of the Garden State. I'm sure Gov. Jon Corzine, a regular Carton target, would be happy to see him leave New Jersey. He got women to make plaster casts of their breasts that were later decorated and sold to raise money for breast cancer research. It was called "Cans for the Cure."

3) Greg Gutfeld -- I learned about this guy in a recent New York Times story that described him as a "compact but enormously animated man." He sounds awesome and I plan to DVR his show and write up a post on it.

4) Jeanne Moss -- This CNN reporter has cornered the market on off-the wall stories. Why not make her a star? Still, she's been at the Time Warner Inc. (NYSE: TWX)-owned network for 20 years and probably has a sweet deal.

5) Gwen Ifill -- She deserves a bigger audience than PBS. She's a seasoned journalist who keeps those troublemakers on "Washington Week" from getting out of hand.

This list is far from comprehensive.

Who would you like to see on MSNBC? Send in your suggestions and I'll pass them along to the network and they will be promptly ignored.

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Last updated: November 24, 2009: 01:49 PM

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