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Media World: What Imus' defenders don't get

Don Imus is now officially unemployed having been dumped from CBS Corp. (NYSE: CBS) after losing his television gig on Microsoft Corp. (NASDAQ: MSFT) and General Electric Co.'s (NYSE: GE) joint venture, MSNBC.

My bet is that Imus will land another talk radio gig. The medium is starved for advertisers and needs all of the stars it can get -- even controversial ones. Plus, there are far bigger clowns on talk radio than Imus. But before he makes his triumphant return on either Sirius Satellite Radio Inc. (NASDAQ: SIRI) or XM Satellite Holdings Radio Inc. (NASDAQ: XMSR), Imus fans need to take a chill pill.

Imus got what he deserved. He didn't just cross a line, he pole-vaulted it. Yeah, people like the Reverends Jessie Jackson and Al Sharpton aren't without considerable faults of their own. AOL's Jason Whitlock, an African American, finds the pair embarrassing and recently wrote: "I'm calling for Jesse Jackson and Al Sharpton, the president and vice president of Black America, to step down."

This has nothing to do with political correctness -- which I detest as much as anybody -- either. There's just no way to defend what Imus said and how he said it. Sure, black comedians say similar sorts of things and get huge laughs. But context is everything.

The message is just as important as the messenger in this case. Free speech is never totally free. You can say quite a bit without fear of prosecution but you can't say anything you want. Some things are better left unsaid and unfortunately for Imus, he said them.

When I defended Rosie O'Donnell's right to spout idiotic conspiracy theories, on The View, I argued that Imus hadn't suffered any consequences for his rantings. A reader named Ahmed Zahmed today reminded me that my prediction was proved wrong.

"Now who's got the double-standard???," he wrote. "FIRE Rosie!!"

Still, that doesn't make what Imus did any less wrong or mean that O'Donnell should lose her job. As I said before, the show is called "The View" and she has the right to express hers. The anti-Rosie campaigns make no sense, If Conservatives want to stop O'Donnell, all they have to do is ignore her. The more they complain about her, the more people think she may be onto something.

Some people have asked how Imus can be unemployed while O'Donnell still has a job.

I don't have an answer to that question.

But I'm going to end this post with a prediction that Imus will be gracing the nation's airwaves at some point in the not-too-distant future. Of this, I am as sure as I was of my last prediction about the radio host.

So don't take it to the bank.

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Last updated: May 17, 2008: 09:54 PM

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