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Home Depot vs. Lowe's: Battle of the Brands

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This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

A few months ago, I moved into a larger apartment and found that I would need to make numerous trips to the hardware store each week -- and sometimes twice on Saturdays. The list of projects I had in mind for my new pad was as long as a city block and I knew some choices needed to be made. The most important one: Should I go to Home Depot (NYSE: HD) or Lowe's (NYSE: LOW)?

I always go to Home Depot to get lumber or some screws for the toolbox, or to glance at the power tools that I always dream of finding a use for. I go to Lowe's to pick up a closet organizer or to look at the latest washer and dryers on sale. They're both big box home improvement stores, but each one has its own special place in the world.

When I first drive into the lot of the big orange beast, I always see construction crews hauling lumber and Sheetrock into their vans. I know these people didn't search online for what they needed here, mainly because the HD site only has 20% of their actual inventory online. If you want to know what's in Home Depot, you actually have to go to Home Depot. As I walk inside, I find this magical place where men can walk happily around sawdust filled floors, sans spouse, testing out power tools and talking shop with other men. Workers in bright orange aprons walk side-by-side with beeping forklifts that weave in and out of crowded isles, creating an atmosphere that would intimidate any novice do-it-yourselfer. This is the department store for DIY weekend warriors. This is home.

I certainly don't get the same feeling driving to Lowe's. Lowe's is more focused on the aesthetics of home improvement and the final product, compared to Home Depot, which I feel is more about tools and parts. I can search through the Lowe's website much easier than Home Depot's, and even place an order to pick-up whatever I need, which is always good for the novice fixer-upper. Walking into Lowe's, I see couples walking on perfectly swept floors down extra-bright, super-wide aisles. I walk past tons of appliances and machinery that call out to me: top-of-the-line refrigerators, washing machines, and lawn tractors; I walk past them in amazement. This is a place for the general public and the occasional fix-it-yourself team; and this place takes pride in targeting women in their stores -- officials directly aim for the female customer by placing shelves at the perfect height for the 5-foot-4-inch customer.

Outside the sheer size of big-box home improvement stores, the difference between them and the local hardware store is simple: the hired help. In this day and age, most people are happy to have a job, especially the young twentysomethings I normally see working at these stores. To work in a specific department at Home Depot or Lowe's, each person is tested in the products of that profession (plumbing, lighting, gardens, etc.) but it doesn't mean that person has ever spackled a wall or installed a kitchen sink, it just means they passed a test on that subject. In contrast, the local hardware store, which is practically extinct in most cities, has employees that are jack-of-all trade types, and can usually help you with any project thrown at them because they've done it all.

In my experience, finding a knowledgeable home improvement employee in Home Depot or Lowe's is a rare find, and that person should be thanked profusely if encountered.

Overall, whether I'm looking for a lighting fixture or a piece of wood for a shelf, deciding on which establishment I want to do business with can be made with one quick thought: Which one is closest?

In my case, there are two Home Depot's within a ten-minute drive from my place, compared to one Lowe's store that's a thirty-minute drive across county lines. That gives me twenty extra minutes to check out the new power-tools.

What about you? Is your decision based on distance, or are you drawn to the finished Lowe's look or the Alpha-male Home Depot design?

Be sure to vote in our poll for Lowe's or Home Depot as your preferred brand, and let us know why you love it in the comments. Results of all Battle of the Brands match-ups coming soon.

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Last updated: November 11, 2009: 05:09 PM

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