This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.
A few months ago, I moved into a larger apartment and found that I would need to make numerous trips to the hardware store each week -- and sometimes twice on Saturdays. The list of projects I had in mind for my new pad was as long as a city block and I knew some choices needed to be made. The most important one: Should I go to Home Depot (NYSE: HD) or Lowe's (NYSE: LOW)?
I always go to Home Depot to get lumber or some screws for the toolbox, or to glance at the power tools that I always dream of finding a use for. I go to Lowe's to pick up a closet organizer or to look at the latest washer and dryers on sale. They're both big box home improvement stores, but each one has its own special place in the world.
When I first drive into the lot of the big orange beast, I always see construction crews hauling lumber and Sheetrock into their vans. I know these people didn't search online for what they needed here, mainly because the HD site only has 20% of their actual inventory online. If you want to know what's in Home Depot, you actually have to go to Home Depot. As I walk inside, I find this magical place where men can walk happily around sawdust filled floors, sans spouse, testing out power tools and talking shop with other men. Workers in bright orange aprons walk side-by-side with beeping forklifts that weave in and out of crowded isles, creating an atmosphere that would intimidate any novice do-it-yourselfer. This is the department store for DIY weekend warriors. This is home.
I certainly don't get the same feeling driving to Lowe's. Lowe's is more focused on the aesthetics of home improvement and the final product, compared to Home Depot, which I feel is more about tools and parts. I can search through the Lowe's website much easier than Home Depot's, and even place an order to pick-up whatever I need, which is always good for the novice fixer-upper. Walking into Lowe's, I see couples walking on perfectly swept floors down extra-bright, super-wide aisles. I walk past tons of appliances and machinery that call out to me: top-of-the-line refrigerators, washing machines, and lawn tractors; I walk past them in amazement. This is a place for the general public and the occasional fix-it-yourself team; and this place takes pride in targeting women in their stores -- officials directly aim for the female customer by placing shelves at the perfect height for the 5-foot-4-inch customer.
Outside the sheer size of big-box home improvement stores, the difference between them and the local hardware store is simple: the hired help. In this day and age, most people are happy to have a job, especially the young twentysomethings I normally see working at these stores. To work in a specific department at Home Depot or Lowe's, each person is tested in the products of that profession (plumbing, lighting, gardens, etc.) but it doesn't mean that person has ever spackled a wall or installed a kitchen sink, it just means they passed a test on that subject. In contrast, the local hardware store, which is practically extinct in most cities, has employees that are jack-of-all trade types, and can usually help you with any project thrown at them because they've done it all.
In my experience, finding a knowledgeable home improvement employee in Home Depot or Lowe's is a rare find, and that person should be thanked profusely if encountered.
Overall, whether I'm looking for a lighting fixture or a piece of wood for a shelf, deciding on which establishment I want to do business with can be made with one quick thought: Which one is closest?
In my case, there are two Home Depot's within a ten-minute drive from my place, compared to one Lowe's store that's a thirty-minute drive across county lines. That gives me twenty extra minutes to check out the new power-tools.
What about you? Is your decision based on distance, or are you drawn to the finished Lowe's look or the Alpha-male Home Depot design?
Be sure to vote in our poll for Lowe's or Home Depot as your preferred brand, and let us know why you love it in the comments. Results of all Battle of the Brands match-ups coming soon.
PC Upgrades on Byte-Size Budgets -- Savings Experiment
Weird-Mart: Tales of the Bizarre from the Walmart Aisles


Reader Comments (Page 3 of 3)
8-07-2007 @ 8:05PM
Nancy said...
I just came across this blog. I used to prefer Home Depot because I was more familiar with it. The stores in my area however (Cumming, GA) are horrible with customer service. I literally had to walk around the stores to find someone to help me. It used to not be that way. I started going to Lowe's. They might be a little more expensive but within minutes of me walking in the door I will have at least 2-3 people asking if they can help with anything. Lowe's will get my money every time until Home Depot can stop being so complacent.
8-09-2007 @ 8:15PM
justin Wortmann said...
Home depot definately has less selection, but as a person who is in the construction business, home depot carries much better quality items, but you will pay more for them. I would pick home depot over lowes, unless im picking out lights, in which lowes kicks butt.
8-26-2007 @ 10:53AM
Josh said...
I work at a Lowe's in SC as a Plumbing Sales Specialist. I've been all over the country throughout the course of my life, and I've been in a great many of both stores.
It is true that Lowe's employees are generally treated worse than HD employees, but from what I've seen and read we get better benefits. Knowledgeable employees vary from store-to-store for both HD and Lowe's, and product availability does as well. I've seen and experienced that some Lowe's stores have absolutely asinine rules (like the aforementioned "paging employees in Spanish" post) but those are usually store-based rules that aren't company wide. The Home Depot across the street from us is full of morons who are rude, don't know the product, and send people over our way when serious plumbing or electrical issues come up.
The truth of the matter is, you just have to look at each store individually. Home Depot is definitely better in some regions than Lowe's is, and Lowe's is better in some regions than HD. I hear about (and have seen a few) great HD stores all the time, but they sure aren't in the Greenville/Spartanburg area. Home Depot may be faltering right now because of their past (hopefully over with) upper management problems, but they'll bounce back. The competition keeps both companies in check and that's good for everyone.
9-10-2007 @ 5:40PM
Andrew said...
I work at Lowe's and sure we get 10% discounts and a great retiring program, the problem is they don't like giving out hours. They pushed me into debt and didn't care. I was only getting 5 to 10 hours a week as a part timer when they promised me 25. Lowe's treats their employers like garbage dumping them out as they go. They strive on customer service when they won't even teach us a single thing about the products we sell. We may be cleaner than Home Depot, but Home Depot doesn't treat their employees like crap. Which is why I'm quitting Lowe's and going to Home Depot. And someone mentioned Lowe's is dog friendly, not true we have a no animal sign on the entrance door. We can't be responsible if Sparky attacks somebody. We just haven't pushed that rule much.
9-26-2007 @ 8:02AM
Gheri said...
I personally like Lowes to shop in because of the kids. I feel we are safer in Lowes, than in the dirty, rugged, and scary monster that Home Depot is. I also find it easier to shop Lowes because I find the aisle easy to navigate and very organized. As for knowledgeable employees, well...Home Depot gets the score. But since I shop with my young kids a lot, I do my DIY research online, make a list, and go to Lowes, I would say 80% of the time. So, I will agree with the consensus that Lowes caters to women, and HD...the manly men!
9-27-2007 @ 10:03AM
HDSUX said...
Store wise, I believe they are about the same. Lowes is cleaner and brighter and they seem to have a better selection. Home Depot seems to have more parts and odds and ends. However, as far as home installation goes, Home Depot is NOT the best choice. We ordered new windows and doors over a month ago and they have yet to be installed. The first sub-contractor never showed, the second one got to Home Depot's Warehouse only to find it locked up, and we still don't have a date for a third contractor! We've tried to contact their financial department to discuss the contract, as we have found discrepancies in the financial paperwork. They haven’t bothered to return our calls. The regional manager passed us on to another manager, who passed us on to someone else. The customer care website passed us on to their Research Department. Everyone seems to have been given the same training: just pass the customer off to the next person. Obviously, their home installation program needs a lot of work! We are opting to pay the fee for canceling the contract and will have Lowes install our window. Lowes appears to have a better understanding of customer needs…and they’re cheaper
10-20-2007 @ 4:37PM
greenamp said...
The thing about Home Depot is that products are organized in such a way as to encourage you to both interact with a sales trained employee and to pass lots of other merchandise on your way to finding the product you came in for.
As a current HD employee (normal grunt not corporate), I can say tell you the store priorities in order of importance: 1) Helpfulness to customers 2) Sales 3) Product availability [facing merchandise on shelves and packing it down from overhead stock] 4) Cleanliness of store
HD is a very sales oriented company. The reason why HD doesn't carry as much selection as Lowe's is b/c HD only keeps stock of products which are known to sell and make high margins. You won't find that super old swinging under sink towel rack at HD because to the company it just isn't worth keeping on a shelf over a product which sells better.
I was hired in my department because I worked in the specific construction field as a professional for several years. I was surprised by HD's offer when I interviewed... it was more than I made at the company from which I gained my experience. Go figure. I could work a back breaking day on a construction site or in a store helping DIYers and stocking shelves and make more... hmm.
As for HD installation services, keep in mind that the installation company is subcontracted. So when you order full installation of your ceiling fan you will get a "Random XYZ Electric" van at your door, not an HD van. However, if they do a poor job do not hesitate to contact HD and keep on them until they make it right.
10-27-2007 @ 3:23PM
tliguori said...
This is to Jim, the HD employee. You stated that you can always call customer service. You've got to be kidding! I moved into an Historic home a couple of years ago with the intent on spending a ton of money to fix it up. I went to Home Depot, because I wanted a new kitchen, a new fence, central a/c, siding, windows, etc. All in all the amount to be spent was apprx. $50,000 at the time. Apparently Home Depot didn't need the money, because no one, and I mean no one called me back once I had signed up with stupid people who stand there at the front door and try to get you to sign up for A/C, fencing, etc. I finally got an appointment to design a kitchen and the man didn't even know how to work the computer program. I tried to speak to someone in charge at HD through customer service, but of course I only got to speak with someone that only handles customer complaints. About three months later I received a standard company letter saying they were sorry. It didn't address any of my concerns or complaints. I have never returned to home depot and I never will. I drove 35 minutes out of my way to go to Lowe's until they opened one 3 minutes from my home. Lucky me. Now I have a wonderful bathroom, and front porch. All the other things came from IKEA and Long Fence. They have great customer service and they are all very knowledgeable. I MISS HECHINGER'S!
10-27-2007 @ 3:31PM
tliguori said...
Oh yeah...and I forgot to mention all the times I have been blatantly discriminated against because I am a female. That has never happened to me at Lowe's! There was one time I was patiently waiting at the paint counter to order my paint. The four HD employees were behind the counter talking ( I liked to assume they were discussing business and that's the reasoon they didn't acknowledge me.) Up walks a man and they were all over him to help him out...including the female employee. THAT'S BLATANT!
11-06-2007 @ 5:33PM
Bunker said...
This was a great comparison. I would like to include it as a link on our Lowe's forum:
http://groups.msn.com/LowesRedApron
Would you guys be ok with that?
"Bunker"
11-07-2007 @ 1:38PM
Bunker said...
d