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CrackBerry addiction isn't pretty

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As Peter Cohan wrote yesterday, BlackBerry users in the US were unable to send or receive messages for about 12 hours on Tuesday night and into Wednesday morning. Service has now been restored. But for millions of BlackBerry users, this loss of service was a painful nightmare that shook them to their core. In this communications black hole, they saw the depths of their addiction -- and some didn't like what they saw.

The BlackBerry is no ordinary device. Nicknamed 'CrackBerry', the tiny machine made by Research in Motion (NASDAQ: RIMM) has over eight million subscribers, many of whom are hopelessly addicted to the constant sending and receiving of oh-so-important electronic messages. If you've never spent time with a CrackBerry addict, consider yourself lucky. They spend at least as much time staring at their device as they do interacting with the flesh and blood humans around them. Sometimes they mutter and hold imaginary conversations, or madly jam their fingers against the keys as they compose the essential electronic messages that keep the world going and without which the world would no doubt end.


The New York Times provides some good examples of crackberry withdrawal today. One particularly troubled is user is described:

"I started freaking out," he said. "I started taking it apart. Turning it off. Turning it on. I took the battery out and cleaned it on my shirt. I was running around my hotel like a freak. It's very sad. I love this thing." At 6 a.m. Wednesday morning, full of anxiety about the prospect of spending a traveling day untethered, Mr. Gold awoke and made a beeline for his still motionless phone. At 7 a.m., it started vibrating with activity. "I breathed a sigh of relief," he said. "Life was good."

Another user said that quitting smoking was easier than quitting BlackBerry. And one man said that he feels "phantom vibrations" from the device even when he isn't wearing it. Sad, really. But perhaps this can serve as a wake-up call for the millions of electronic junkies and the people who love them. It's time to give up the crackberry buzz. Maybe try vodka instead. It's cheaper, and its delivery network never goes down.

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Last updated: November 24, 2009: 07:29 PM

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