When my friend warned me about Bank of America's (NYSE: BAC) Keep the Change program, I couldn't believe what he was saying. "They say that they round your purchases up and put the money in your savings account, but actually they just transfer it from your checking account." I assumed there must be something he didn't understand but, upon further investigation, he was right. Bank of America's Keep the Change program is probably the most cynical, exploitative promotion from the financial services industry I've ever seen.
Read the details on Bank of America's website. On the surface, it might sound good. The bank does match your Keep the Change savings for the first three months, and then matches 5% of any additional savings, up to $250 per year. How can Bank of America afford to pay its customers to save with them? Here's a table of the interest rates that a few different savings accounts pay (Source: BankRate.com):
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EmigrantDirect.com - 5.05% APY
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PFF Bank & Trust - 5.30%
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ING Direct - 4.50%
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TD BankNorth Massachusetts (Money Market) - 2.00%
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Bank of America (Savings) - 0.20%
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Bank of America (Money Market) - 0.30%
No wonder Bank of America can afford to match 5% of your spare change! It's amazing the things banks can do when they don't pay interest on their savings accounts (0.20% is not interest, my friend). It's also not surprising how excited they are about savings accounts. It's an interest free loan for them.
If Bank of America's savings account didn't pay an interest rate that is 1/17th as good as PFF Bank & Trust's, I would say sure, sign up for the the Keep the Change program. But as it is, this is just a pathetic marketing ploy by a bank that cares so little for the well-being of its customers that it preys on their naivete by offering them interest-free savings accounts.











Reader Comments (Page 1 of 1)
4-23-2007 @ 6:39PM
oltimer said...
perhaps a bit of misplace anger here... while i'm no fan of bofa the key idea behind a 'savings'account is to put money away for a rainy day... if one demands a higher rate of return, then there are a plethora of 'investment' accounts to choose from...
4-23-2007 @ 7:19PM
Ricky said...
Well I really say Im not crazy about Bank of America. But you dont bite the hand that feeds you. You also try and make customers feel welcome if you want to keep them two things Bank of America needs to do a little Homework on. IF YOU IGNORE ME TODAY WHEN IM NOT YOUR CUSTOMER. WHAT IF I AM? IF YOU WANT NEW CUSTOMERS DO A LITTLE WORK TO WIN THEM OVER.
4-23-2007 @ 7:23PM
d.e. meierhans said...
i have been a customer since 9/95 and i have never seen such a pathetic effort at"interest bearing" acounts being offered. i am switching to better products with good returns.
4-23-2007 @ 8:41PM
Marc G said...
I am a "Keep the Change" customer. The interest rate is laughable. However, I will continue for the 100% match offer, then transfer the balance to my EmigrantDirect acct. I think I have to wait for a YEAR to get the match, but hey, it's 100%! Thereafter, I'll just transfer the balance whenever it reaches $20 and not worry about their 5% match.
4-23-2007 @ 8:43PM
Dave said...
I just went through the Money Market thing myself.....out of NOWHERE a fee was charged to my account. I've had this account for a LONG TIME. Then they said I could transfer 25.00 from my checking into my savings and they would lower the savings account fee.
I hear they are now allowing illegal immigrants to open up accounts with them.
The internet is hurting them. There are many banks online now...PayPal..ect....They have propser.com available now for loans and even investments. "We the people" borrow and loan between each other. At WAY better interest rates.
They'll crash eventually.
4-24-2007 @ 7:07AM
Jimster said...
yeah, even checking accounts have higher yields than that:
http://www.cnbc.com/id/17596007
http://www.thestreet.com/_googlen/university/personalfinance/10351107
4-24-2007 @ 10:34AM
Ramesh said...
I disagree.
Bank of America also has some high interest savings accounts
5.4% (> $50,000) https://www1.onlineaccountopen.com/deposits/affinity/index.cfm?AFFINITYGROUPID=18060&AFFINITYPRIORITYCODE=HA002&REQ=OV&RequestTimeout=300
See the full listing here http://www.fatwallet.com/t/52/437553/
4-24-2007 @ 9:14AM
Matt Rogers said...
Here is a great idea, if you do not like it do not use it. BofA, though it has many faults, does not hide the fact that they are rounding your purchases up to the next dollar. Remember, nothing is free and those that think this should be are also the people that feel that the government should bail out the people who rushed into sub-prime loans and now say they "never knew" that the 700.00 payment on a 400,000.00 house would go up.
4-24-2007 @ 10:13AM
Warren said...
I am a BOFA customer and I'm happy enough with their services. However, I gave up on trying to save money through them a long time ago. Every time I tried "Keep the Change" or one of their money market accounts I would get dinged month after month with service charges for various reasons.
Now I just keep enough in the account to cover bills and transfer the rest into real investments outside of BOFA.
4-24-2007 @ 10:36AM
Jeff said...
Earth to Zac... BofA matches 100% of Keep the Change transfers for three months, and then 5% after that. If you transfer about the same amount each month, that's 28.75% APR on the transfer the first year. You don't have to put in any other money to your account, and you can still transfer your match out of the account whenever you want, and STILL GET THE MATCH.
I ended up getting a $80 check in the mail (for the first three months) for playing a game of transfers. If you don't like BofA, give us an actual reason, don't just bash the company for fine print you don't understand.
4-24-2007 @ 3:22PM
SnortMerc said...
oltimer, you can still put money away through PFF and other MM accounts just as easily as keep the change. Though the premise is good because it forces the average person to put the extra cents on top of the dollar away, but with a little discipline, you could easily put away that much money into a PFF MM account and get the much, much, much better interest rate (which will outlast and outpay [depending on how much you are willing to contribute monthly] the BofA account).
4-24-2007 @ 5:09PM
Lisa said...
I'm a BofA customer, mostly out of inertia. It isn't *costing* me anything to keep my account there, and what with all the headaches and hassles of moving my direct deposit and changing linked accounts, there's a moderate disincentive to switch. I'm not enrolled in the "Keep The Change" program because I ran the numbers and it's not worth it for me. I don't spend enough on my ATM card to make it worthwhile. In order to avoid savings account fees, I'd have to tie up money that's got a better rate of return elsewhere.
I suppose the plan could be good for some, even many people, but it doesn't fit my needs. Wells Fargo almost got me to make the switch in order to get the no-commission stock trades, but I don't think the savings would offset the hassle of switching my checking account, switching my discount brokerage account and all the other little changes I'd have to make.
I don't currently hold stock in BofA (BAC), but it's on my list to buy at some point in the future. As an investment, I like Bank of America. I like that they are moving into the Mexican market. Just because someone isn't in the United States as a legal resident doesn't mean that they don't have money to spend and aren't credit-worthy. Bank of America is shrewd to pursue that market, making banking more seamless for frequent errr visitors to the United States.
4-24-2007 @ 5:58PM
Gibcharles said...
I think you missed the point of the program. It's for small accounts. If you wrote one check a day in the program the "change" transferred from your checkings would be about $360 dollars. Check the interest credited on small active accounts. The interest doesn't matter when their is $10-$15 dollar monthly account charge. Compare the BA program with any other highly active savings account with a small balance. The program is only attractive to people who haven't been able to save. It's certainly not attractive to people who are disciplined in savings. They have much better alternatives.
4-25-2007 @ 5:18AM
hermanne said...
bank of america caters too illegal mexicans
and other mex s by giving a free $500.00 credit card
by cash i am going home to mexico after i buy $500.00 of stuff on my new credit cardthanks dummies
a good mexican
4-25-2007 @ 5:46AM
james said...
I feel like if they keep going down the same road they are on, the people will wake up to there cheating ways, that most people cannot understand,and boa will soon pay a big price. people are fed up with banks that are takeing us for a ride.just as soon as they get on top .they don,t know you no more. or not the little bank accounts, that they get rich from.
4-25-2007 @ 6:48PM
Lisa said...
Large banks like Bank of America and Wells Fargo have always had high fees and low interest rates on savings, money market and CD accounts. I'm not saying it's right, but there are smaller banks and credit unions out there with better fee schedules and better interest rates.
If you want better interest rates and lower fees, get out there and find yourself a bank better suited to your needs.
4-26-2007 @ 4:41PM
Kachina said...
Many of us don't have larger balances to meet accounts at other institutions. I like the idea of saving a little for a rainy day. Bank of America isn't any worse than a lot of banks. They are a private corporation who has to answer to stockholders. We can always shop elsewhere.
4-27-2007 @ 2:12PM
Al Willis said...
I'm a happy BofA customer, after they bough Fleet. I don't pay any fees to have a checking and savings because my paycheck is direct desposited. I use Keep the Change to fund my savings account incase I need to access a smallish amount of money quickly, like via an ATM withdrawal or a small overdraft.
Using Keep the Change isn't mutually exclusive from having a "real" savings account--I have ING Direct for the rainy day fund. Clearly a regular savings account at BofA isn't about a good rate of return.
The way I look at it, as part of their match, I can get up to $250 of free money each year--not bad.
4-30-2007 @ 10:00AM
harry said...
credit cards to illegals--i closed my accounts with them. stop the invasion!!