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Bank of America's Keep the Change program: Keep your savings elsewhere

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When my friend warned me about Bank of America's (NYSE: BAC) Keep the Change program, I couldn't believe what he was saying. "They say that they round your purchases up and put the money in your savings account, but actually they just transfer it from your checking account." I assumed there must be something he didn't understand but, upon further investigation, he was right. Bank of America's Keep the Change program is probably the most cynical, exploitative promotion from the financial services industry I've ever seen.

Read the details on Bank of America's website. On the surface, it might sound good. The bank does match your Keep the Change savings for the first three months, and then matches 5% of any additional savings, up to $250 per year. How can Bank of America afford to pay its customers to save with them? Here's a table of the interest rates that a few different savings accounts pay (Source: BankRate.com):

  • EmigrantDirect.com - 5.05% APY
  • PFF Bank & Trust - 5.30%
  • ING Direct - 4.50%
  • TD BankNorth Massachusetts (Money Market) - 2.00%
  • Bank of America (Savings) - 0.20%
  • Bank of America (Money Market) - 0.30%

No wonder Bank of America can afford to match 5% of your spare change! It's amazing the things banks can do when they don't pay interest on their savings accounts (0.20% is not interest, my friend). It's also not surprising how excited they are about savings accounts. It's an interest free loan for them.

If Bank of America's savings account didn't pay an interest rate that is 1/17th as good as PFF Bank & Trust's, I would say sure, sign up for the the Keep the Change program. But as it is, this is just a pathetic marketing ploy by a bank that cares so little for the well-being of its customers that it preys on their naivete by offering them interest-free savings accounts.

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Last updated: November 27, 2009: 01:46 AM

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