Break up Citigroup as soon as possible


Citigroup (NYSE: C) should be two companies -- at least.

The break-up I envision would separate investment banking and corporate financial services from retail banking, lending, insurance and brokerage services. The investment banking sector is going to advance much faster in the next ten years than the retail sector, and the two have nothing in common.

Citigroup is not too big, it is too disoriented. CEO Chuck Prince is trying to sculpt Mount Rushmore with a pocket knife and given another 200 years maybe he could do it. But he does not have that much time and nobody will be around to see the result, even if it could be done. You can find the case for this in my recent post Chasing Value: Bear Stearns - cheap and growing.

Some investment banks might even be prospective merger and acquisition targets for a new leaner and meaner Citigroup partner. Bear Stearns (NYSE: BSC), which I own shares in, is small enough to be in play and there are others.

Citigroup has grown and prospered by many acquisitions, but not all are an equaly good fit. In last week's Sunday Funnies: Citigroup is all fired up I suggested it was time for Chuck Prince to step aside. That does not have to be an imperative, but he must find the courage to do the job that needs to be done.

On the retail side, Citigroup is still expanding its branch system at home and abroad. An independent and focused retail bank with consumer-oriented additional services would remain a world leader and perhaps could grow faster with less resistance in it's target markets. A more focused agenda might also lead to a major U.S. merger with any number of strong candidates, and in the end it could end up the back on top.

Shareholders have waited long enough and want to see a reward from their investments already, so Citigroup should break-up now and offer the shareholders that reward.

Disclosure: I do not own shares of Citigroup or hold any options.

Sheldon Liber is the CEO of a small private investment company and the vice president for design and research at an architecture & planning firm. Check out his other posts for BloggingStocks here.

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