With the tobacco industry's experience all too fresh in their minds, the nation's restaurants, beverage and food suppliers learned late last week that the Federal Trade Commission is going to subpoena 44 of them for all records of their marketing of junk food to children. The info will be gathered to aid in preparing a report to the Senate on child obesity. In the wake of the film Fast Food Nation (based on the best-selling book of the same name) and the award-winning documentary Super Size Me, public opinion seems to be moving away from blaming we consumers for our inability to deny the fry, and placing it on marketers of less-than-wholesome foods. Already this year we've seen the nation's restaurants scramble to divest themselves of trans fats.
However, an attack on core products such as doughnuts, pizzas, burgers and soft drinks would have enormous financial ramifications for businesses such as KFC (YUM Brands, NYSE:YUM) and McDonald's (NYSE: MCD), since those items are the profit margin.
This could also enhance the climate for personal injury claims.
Sen. Edward "Sticks" Kennedy introduced the Prevention of Childhood Obesity Act in the last Congress, and although it didn't emerge from committee, it appears that the issue will be on the front burner this time. Don't be surprised if the clerk at your local 7-11 starts asking to see proof of age before you can buy a Ding Dong.











Reader Comments (Page 1 of 1)
4-23-2007 @ 6:55PM
Darby said...
The government needs to stop their bs....maybe they will earn their salary,this country is screwed up because of nuts like the Kennedy dude,he probably owns a 7-11 too.
4-23-2007 @ 7:26PM
get real!!keep it real!! said...
Im sick of all this. when i was a kid the loane ranger show and howde dewde use to come on and a ad came on and it said that cigarettes had B12 and it was good for you this was 1964 - 1970 that was a lie and i end up smoking thinking that it was good for me.Stop the lies Stop makeing us sick.
4-24-2007 @ 7:52AM
Bobby Dee said...
What are you talking about, claiming that cigarettes were advertised on TV in the late 1960s? That's just false; TV ads were banned after cigs were "officially" found harmful in, I believe, 1964.
4-24-2007 @ 7:54AM
Siren said...
Correction: cigarette ads weren't banned from tv and radio until 1971. Look it up.
Junk food's as bad for your long-term health as tobacco. You can look that up too...but you probably don't believe in global warming either, right?
4-24-2007 @ 7:55AM
Heather said...
I find it insulting that our government finds the need to save us from comercials. Marketing to children is advertising, next toys r us will no longer be able to have toy commercials because some parents dont have the money to buy toys, or they find toys objectional. I think that all parents are aware, and certainly all teenagers that fast food is dangerous for the health. How could we avoid knowing with all of the commercials anf programs, yet we continue to consume it. It is not the governments job to hold our hands and tell us what we may or may not eat, nor to allow us to sue an industry for all its worth because of our own stupidity.
4-24-2007 @ 7:56AM
Linda Beeson said...
Right on Heather!!
We need to quit blaming everybody else for our life and our problems. Grow up and accept responsibility for eating bad and not exercising . . . After all, it's a free country, right????
4-24-2007 @ 7:56AM
Malcolm June said...
Isn't Ted Kennedy the guy who, years ago, drove his car into water trapping a lady in it while he diddled around several hours before going for aid?
4-24-2007 @ 7:54AM
Tom Barlow said...
There I must disagree. I remember watching the last TV ad, for Marlboro, just before midnight, Dec. 31st, 1970.
4-24-2007 @ 5:20PM
James said...
I think it's great. I'm tired of religious fanatics preaching that smoking and drinking are evil, yet they head for their 4000 calorie meals with lard and fat after attending church services on Sunday morning. Not to mention, before that they had tons of donuts in the social hall, and a breakfast of bacon, sausage, eggs, gravy, biscuits and butter. It's time to recognize that there's more health concerns for youth than smoking and drinking. This is a good beginning to awareness of the hypocracy that exists in our society.
4-26-2007 @ 6:48AM
jhn_dormer said...
The FTC, like the rest of the over payed over taxing and in our lives and our faces, needs to go on a diet!!! Now that would be refreshing! ie., Get out of America's way, so it can work!!
4-26-2007 @ 6:48AM
jhn_dormer said...
That is overpaid government. What's the diff., any way you spell it, the government is no help solving social issues. When the government steps in to help, hold on to your wallet and your little kids and run for the hills!
5-02-2007 @ 7:10AM
doug399 said...
Enough already! When is this lame ass society of ours going to start taking the parents of these kids to task? Who is supervising what goes in their mouths? The federal government? NOOO, I beleive that particular responsibility lies with the parents. However most of these parents are too busy selfishly living their own lives to spend the amount of time, and give the amount of attention to the children that they brought into this world. What the hell ever happened to accountability?