Play ball! Split up GE and see what happens


General Electric (NYSE: GE) is like that good baseball team that can not get over the hump. Pitching is good, but hitting is suspect. Or hitting is really good, but the defense is suspect. Somehow, the team plays well, but never quite gets over the hurdle to achieve greatness.

The same can be said about General Electric. As I stated this past weekend in breaking up is hard to do, GE has too many moving parts to "gel" perfectly. It is very tough for an analyst to do a credible job analyzing GE. The media component of GE requires an analyst with the skill set and training to properly publish on media. The GE Capital/Money division needs a financial services analyst to break down the complexities of the income statement. Bottom line: It's inefficient.

General Electric has a market capitalization of $383 billion as of this writing, making it second to only Exxon Mobile (NYSE: XOM) in size. Moving the needle just 10% is additional market capitalization of $38 billion - plus, or the equivalent of adding an eBay (NASDAQ: EBAY)!! GE has a current price to earnings multiple of 16 times, just about market average.

The stock and its PE will mirror the market average until GE can demonstrate a reason to investors to expand that multiple. So what happens if GE is broken up into several different operating, publicly-traded entities?

The first thing that happens is the enthusiasm of a fresh start. Different analysts look with fresh eyes at the specific units versus the whole. Different valuation parameters are placed on the parts versus the whole. NBC Universal may merit a PE multiple of 22-25 times: GE Capital / Money may merit a multiple of 15-18 times; GE Aerospace may merit a multiple of 18-20 times; GE Medical division may merit a multiple of 30 times, etc.

The second thing that happens is the goodwill premium sets into play. Carrying the customer base and name recognition as a "former GE division" could place anywhere from a 10-15% multiple premium on the newly created independent company. Investors love visibility and name recognition and a goodwill premium is allotted to those entities.

The third thing that happens is that each new publicly-traded company must put in place a new board of directors and fortify the senior management team. With this exercise comes new sets of ideas and creativity. The stodgy board of the current GE would go with one of the newly-formed companies. The rest get a new board. It's the same as moving a baseball game from the 9th inning back to the 3rd inning.

The fourth thing that could be exciting is the ability of a newly formed company to spread its wings and attract new capital and new investors.There is nothing more exciting than a clean slate as all past sins are forgiven. NBC Universal, as an example, would need to become aggressive in its television programming, its theme park competition with the Walt Disney Co. (NYSE: DIS), etc. No more hiding behind the massive corporate parent.

GE did bring good things to life...now it's the shareholders turn...

Georges Yared is the CIO of Yared Investment Research. For more growth stock ideas please visit the web site

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Last updated: February 13, 2012: 04:28 AM

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