So what would be the best way to cover the "TIME 100" list of most influential people right now? The best way for a business site would be to cover the "Builders & Titans" section as well as some of the other business moguls. I have never written about Branjolina or other actors and musicians and I hope I never have to.

Richard Branson is on the list, and that is appropriate considering the adventures he undertakes in his business life (not just in play). Is it fitting that Mark Cuban wrote this praise for Branson? Presumably so.

Katsuaki Watanabe, for growing Toyota (NYSE:TM) and coming into the US with so much oomph. He is probably hated in Michigan, but it wasn't his fault the UAW has such anti-competitive labor contracts that aren't realistic in today's global business climate.

Clara Furse, CEO of the London Stock Exchange. She has managed to keep the NASDAQ (NASDAQ:NDAQ) from making them a step child and The New York Stock Exchange Euronext (NYSE:NYX) is boxed out.

Ken Lewis, CEO of Bank of America (NYSE:BAC) made the list. No wonder, when you are just under 10% market share for US deposits (at banks) you are a stud. How many more acquisitions can they make?

Lakshmi Mittal, CEO of Arcelor Mittal (NYSE:MT). If you are a recent investor in the Indian steel titan's company you not only know him...you love him.

Shigeru Miyamoto, head of Nintendo's (NASDAQ/OTC:NTDOY) Wii console team. Video games are larger than movies now.

Steven Cohen, of SAC Capital. Hedge fund moguls can't stay out of the spotlight now.

Steve Jobs, of Forrest Gump's fruit company Apple (NASDAQ:AAPL). You know him, investors love him. Need anything more be said?

Indra Nooyi, PepsiCo (NYSE:PEP). She's really making a difference, and from what I have been able to tell it has been with consciousness and with heart on a global scale.

Steve Schwarzman of Blackstone. If you don't know him, you know his company. If you run a public company then you have probably been contacted at some point by him or one of his competitors to see what is of value that can be bought inside your company.

Michael Morritz of Sequoia Capital. This guy has backed more tech powerhouses than you can name. What's interesting is that this one was written by Eric Schmidt, CEO of Google (NASDAQ:GOOG).

Warren Buffett of Berkshire Hathaway (NYSE:BRK/A). Well, what happens when you are self-made and turn into one of the richest men in the world by manking smart investments and acquisitions, and THEN you announce you are going to let the Bill & Melinda Gates Foundation manage it? Melinda Gates wrote this one in.

Jon Ogg can be reached at jonogg@247wallst.com; he does not own securities in the companies he covers.