Healthier Coke? Only in Israel

Muzi Werthiem, Cola-Cola Israel's owner received permission and the blessing of Muhtar Kent, president of the Coca-Cola Company (NYSE: KO), to go-ahead and be the first branch in the world to successfully implement an advanced technological procedure. Kent called the Israeli breakthrough a great achievement.

The new drink, which will include both regular and diet Coke, will be on the market as of next week, labeled "artificial coloring and preservative-free." Israel is the first country to successfully produce a Coca-Cola that is free of any preservatives or artificial coloring, while maintaining the drink's taste. The Israeli version is being hailed as a much healthier version of the popular drink.

I believe there are many other cola drinks that exclude artificial ingredients and are available at many U.S. retailers but Coke can now truly say it is the "Real Thing."

Sheldon Liber is the CEO of a small private investment company and the vice president for design and research at an architecture & planning firm. Check out his other posts for BloggingStocks here.