Create your online ads?

I'm constantly amazed by the many ideas in the online world. For example, take the startup company, Tumri.

Basically, the company has a platform that allows users to interact with ads. For example, you can do things like search, and of course, make a purchase. It's called an AdPod.

Although, competition may be on the horizon. According to a piece in News.com, it looks like Google (Nasdaq: GOOG) is coming up with their own version of an AdPod.

I interviewed Dave Morgan, who is the founder and chairman of TACODA (an online behavioral marketing firm). He was also the founder of one of the first online advertising networks, Real Media. The company is now part of 24/7 Real Media (NASDAQ: TFSM).

He's a bit skeptical:

"Hard to tell on its prospects for success. There is little question that dynamic ad units, and dynamic ad creation tools will be a big part of this industry going forward. However, it is most likely that the earliest success will be
where these tools are married with massive distribution networks and with advertisers that are well positioned to take advantage of them - such as Sportrunner in cable TV for small and medium-sized local and regional advertisers."

Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.