Maybe it was the smugness Christian Laettner displayed during my formative years, or the subtle differences between NBA and NCAA Basketball rules, but professional basketball has always been my least favorite of the major sports.

I am impressed, however, with the National Basketball Association's acknowledgment of the digital age. Today, the league announced that it has rolled out a video-download store, at which fans can purchase digital copies of playoff games for $3 a pop. Entire series are available for $13 each, with a full playoff season available for $80.

The league's vice president of interactive services was quoted by the New York Times as saying "great games and surprising results have driven the most popular downloads." Among the heaviest downloads have been the series between the Golden State Warriors and the Dallas Mavericks, as well as last year's final championship-series match-up between the Mavericks and the Miami Heat.

The NBA is the first of the major sports organizations to offer such a service, though other leagues are reportedly converting game footage into digital clips in order to satiate fan demand. An executive with Major League Baseball reveals the league's plans to introduce a video-search product later this year, allowing fans to search through hundreds of clips to find specific highlights (which will likely be available for free). The National Football League is introducing a video-heavy version of its web site this summer and exploring the ramifications of offering historical video footage.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.