Revlon Q1 earnings preview

Revlon Inc (NYSE: REV) is going to be releasing its first quarter numbers tomorrow morning. Analysts are expecting to see the cosmetic maker post a small loss for the quarter of -$0.07 (edited, originally posted stating est. was -0.01) per share when the numbers are released.

Last week we saw two of Revlon's competitors put up good earnings, so hopefully this is a good indicator that this could be the quarter for Revlon to break out of its recent tough times. On Thursday both Elizabeth Arden (NASDAQ: RDEN) and Lauder (Estee) Co (NYSE: EL) were able to see a nice move up in the market following their recent quarterly numbers.

If Revlon can follow the lead of ARDN and EL, the stock may finally be able to see some upside. REV is currently trading at $1.30 and has been stuck right around this level for the last nine months. The last three quarters Revlon has posted losses and the company could definitely use a dose of positive news to help it break out from its current range.

Last month Revlon added a couple of high-profile celebrities to its list of brand representatives. On April 20th the company announced that it had signed actress Beau Garrett, and then on the 23rd announced that it had added one of the hottest names in Hollywood, Jessica Alba, to the Revlon family. Garrett and Alba join a roster of elite celebrities that includes names such as Halle Berry, Sheryl Crow, and Eva Mendes.

The company will announce its earnings before the market opens tomorrow and will host a conference call starting at 9:30 AM EDT to discuss its quarterly results. We will be liveblogging tomorrow's conference call in its entirety, so join us tomorrow morning for complete coverage of the call.

Michael Fowlkes has worked as a stock trader for seven years and spent the last two years working as an analyst for the online investment advisory service Investor's Observer.