Starbucks' 'The Way I See It' cup campaign, in which philosophers of both the famous and mundane varieties express pithy opinions on paper coffee cups, has caused a lot of talk from day one. When the first batch of quotes seemed too left-leaning, Starbucks Corporation (NASDAQ: SBUX) reached out to a variety of more conservative folks, including customers, to add their ideas to the company's green-and-black cylindrical medium. And then the ideas started spinning fast and furious until it seemed that anything went.But Bill Schell's quote was just too much for Michelle Incanno, a longtime Starbucks customer in Ohio and avid Catholic. She took offense to its rather atheistic message: "Why in moments of crisis do we ask God for strength and help? As cognitive beings, why would we ask something that may well be a figment of our imaginations for guidance? Why not search inside ourselves for the power to overcome? After all, we are strong enough to cause most of the catastrophes we need to endure."
Incanno says she won't go to Starbucks any more after reading such a questioning of her beliefs along with her morning caffeine (despite the fact that the company has printed many pro-religion quotes). Perhaps if she'd just picked up a different cup that day ...
Oh, what could have been.
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Reader Comments (Page 12 of 12)
5-17-2007 @ 7:29PM
lolita said...
It is called FREEDOM OF SPEECH!!! for Christ sake!
5-17-2007 @ 7:37PM
Debra Vanderpool said...
It is a Personal choice how the readings are read."I"like others would see it as why dont we ask God on a reagular basis instead of in a crisis. Others may see it as Why dont We ask God in a crisis. People goe from one extreme to the other in everything. "I" have found the sayings on the cups thinkers and enjoy them when "I" can afford the splurge of 5.00 for a cup of Wonder! {I'd say Heven on earth but "I" wouldn't want to be on the extreme!}
5-17-2007 @ 7:50PM
No one said...
Starbucks coffee sucks shit, so why should anyone give a rat's ass? They charge over $5 for friggin' cup of "joe" (and it usually has some sort of flavor to it---even when you don't want it to), they make people wait way too long for service, and there's just no benefit when you do get some service (because it's from some kid who's making $9 an hour, or more, while he/she talks on their cell phone instead of helping customers). I haven't been to a Starbucks in eight years and I don't plan on ever going back to one again.
5-17-2007 @ 7:55PM
Richard said...
Oh My God. Woops I'm an atheist (I think?). What is happening to people in this society. Does everything we see, read and hear have to be palatable to everyone? I don't go to Starbux because the coffee is too damned expensive. I couldn't give a damn if they praise god, the devil, Clinton, Nixon or Hitler. I judge coffee on taste and price. Let's all stand up for free speech no matter how uncomfortable it makes us. Wake up America before it's too late.
5-17-2007 @ 8:03PM
Karl said...
Who cares what is written on a cup or written anywhere. It's Just Words and opinions! This Stuff about God and religion over the past few years has gotten way outa hand. When you die, it's over. The End. There is No afterlife. There are No Spirits. It's all a load of Rumors. So if you are Christian, Catholic, Protestant, Athiest or whatever, it's all just a Big waste of time and it just makes those that are religous feel special.
5-17-2007 @ 8:13PM
Stacy said...
I am so sick of hearing about political correctness. Everyone is offended by everything. Why isn't this lady and society in general more concerned with crime, lack of health care and other important issues. Like the quote says, " we are strong enough to cause most of the catastrophes we need to endure", and American society is causing political correctness to strangle and weaken us as a whole. Go get your coffee somewhere else; but be careful it may be hot!
5-17-2007 @ 8:11PM
Michelle Caimotto said...
Let's hear it for free speech !It's about time agnostic ideas get some public exposure. In this country, we don't have to agree with each other's specific beliefs, and all views can be freely expressed. THAT'S A REALLY GOOD THING. Embrace diversity, don't fear it.
5-18-2007 @ 9:50PM
Robyn said...
As a liberal, educated, agnostic female, I am so pleasantly pleased (and surprised) to see how many people in this day and age agree that this woman is off her rocker!!! And, as a woman, it blows my mind how WOMEN can so adamantly follow ANY organized religion that promotes BLATANT misogyny. Is it a form of self-hatred or brainwashing?
Ayn Rand said it best in Atlas Shrugged (a most read for any intellectual free thinkers) "...if devotion to truth is the hallmark of morality, then there is no greater, nobler, more heroic form of devotion than the act of a man who assumes the responsibility of his thinking.... the alleged short-cut to knowledge, which is blind faith, is only a short-circuit destroying the mind." Love you Ayn...amen.
5-17-2007 @ 8:31PM
ISABEL DIAZ said...
HELLO,
I'M HERD OF HEARING AND VIUALLY IMPAIRMENT WITH ASL... I WENT STARTBUCK I FEELING SMELL GOOD COFFEE FRO EAST 23RD FROM UCP 120 EAST 23RD ST 1 BLOCK NEAR PARK AVE.... COFFEE HELP ME WAKE UP... NOT EVERY DAY CUZ LIKE PERKINSON DISEASE.... BUT I OK....SOMETIME DRINK STARTBUCK COFFEE TASTER :-D
5-17-2007 @ 9:21PM
PaulR said...
We live in a day when so many people need to push their beliefs on every one else. I actually had a person tell me I was going to burn in hell because I would not pray with her in the middle of a store while I was at work. This is what is wrong with todays society. Believe what you want but do not push it on others. We all have the right to our opinions and beliefs. Personally I am more offended by the price of a cup of coffee at Starbucks than any message they could put on the cup!
5-17-2007 @ 10:21PM
kevin said...
I couldn't care less if someone is offended by what is printed on a Starbucks cup. Religion has always and will continue to destroy the world we live in. I was raised Catholic don't go to Church anymore and have not in 30 years and am not any worse for it. Maybe I will ask God for forgiveness when I am drawing my last breath but that is what I have been programed to do just like we are programmed to be racists from birth. And whomever said Starbucks is expensive well you ought to try Dunkin Donuts. Its more expensive where I live and I am there everyday. A large is 2.09+tax which is equivalent to a tall at Starbucks which is cheaper. I should know my wife works at Starbucks and I can get all the free coffee I want, but I don't want it even for free. I am just not into their drip but the other stuff is fine. Oh, lady who is outraged.. tell someone who gives a s**t.
5-18-2007 @ 4:24PM
Jennifer said...
Oh PLEASE give me a break already. Good that this one lady will be boycotting Starbucks because she was personally insulted...more coffee for me! I'm a strict vegan and I get offended when I see lobsters in tanks and meat in the grocery store but I choose not to buy those items. This woman thinks an awful lot of herself. To each his/her own but this is just stupid.
5-18-2007 @ 5:51PM
A Johnson said...
I find it very interesting the number of people here saying she should not take offense, she should "Watch your lane" (which is not fitting because there is a certain bowling etiquette between lanes), and generally just how everyone should be allowed to say or do whatever they choose. If this is true, why is it Christians are not allowed to celebrate their Christian holidays, Christmas and Easter, by displaying symbols of God or even employees not being allowed to say Merry Christmas, Happy Hanukkah, Happy Easter, etc. And why is everyone so worried about having God referenced on money, on government property, or in the general public if we are suppose to be allowed to say or do what we want? This country was founded because people were seeking religious freedom. I guess applying "Watch your lane" doesn't apply to non-Christians?
As for those saying as a Christian she is not "allowed" to take offense; not quite the way it works. We can still be offended by something someone says or does, but then we will pray for that person if necessary.
And bringing in the horrific deeds done by Catholic priests to compare to this is ludicrous. Of course she would, as many Catholics did, feel terrible and ashamed for what these priests did but that doesn't mean the entire religion is bad. You are just being crude to even draw such a comparison. God didn't commit those acts, the priests did.
And no, Christ did not die on the cross to give you freedom. Christ died for our sins. And as for him having to do "David Copperfieldesque" miracles to be believed. He was born on this earth as a man like any other man. The miracles were given by God's hand through Jesus. If you are going to reference the Bible then at least know what you are talking about.
I wonder how many would change their tune if they were told they could not get the Christian holidays off with pay if they were not a Christian.
As for her making such a big deal over it, that's the media. She made the comment, they spread it to the public. If they had not, you would not be responding to it here. It's sad they are not so quick to spread the good stories of this world as they are to start a controversy or spread bad news.
5-18-2007 @ 6:41PM
Lisa said...
Re: #106 by Freethinker: I am SO glad I've never flown Alaska Airlines after reading about the scripture with the meal. I'm an atheist, and to be honest, I don't have any real issues with religious people, but that kind of thing just brings out the "naughty" in me. I would have felt compelled to put on my most innocent, wide-eyed face and loudly but sweetly ask the stewardess if this meant we should pray the plane held together until we landed, or if the mechanics had indeed serviced the plane appropriately.
6-11-2007 @ 12:18AM
Jen said...
As a business major, I think Starbucks should market coffee and leave statements that attack religous beliefs off of coffee cups. What would you say if someone would push God on you everytime you buy coffee? Would your statements be different? Starbucks should focus on selling coffee and if they want to give people food for thought, they should do so without attacking other people's religous beliefs. I could imagine the uproar and lawsuits if they would make statements against gays or homosexuality. Why then do so against religous beliefs? If you want to sell coffee, don't attack others for having specific beliefs. Bad for business!
7-05-2007 @ 12:29PM
sean decker said...
Hope your frappuccino doesn't burst into flames during your rapid decent.
But I can't stop it only Jesus can.
7-05-2007 @ 4:36PM
Cal said...
I am still scratching my head on this one??? How can that message offend anyone? Confuse, yes.. offend.. no. That's just my opinion, and like Dennis Miller, I could be wrong. Let's laugh a little and lighten up on this kind of nonsense.
8-15-2007 @ 5:20PM
Mark said...
A few things occur to me about this article and some of the responses. First, it seems to me that a coffee cup is a poor place for expressing deep thought; and equally poor forum for discussion. Second, a business that tries to be thought provoking, and controversial, is bound to offend someone. Why do it? Isn’t Starbuck’s goal to sell coffee in an atmosphere that is enjoyable? Finally, I have to smile at the potshots taken at the person who was offended. If the person who was offended had been an atheist, the objections would have been at least as strident.
If the goal is to give something interesting to read, I’m sure the focus could be better framed. Perhaps topics like encouragement, happiness, love, perseverance, success, peace and joy might make a good start.
There are many things that can tear us apart. What about focusing on things that bring us together? What about focusing on things that heal hearts or encourage noble actions? Can’t these things also be thought provoking? Aren’t they also worth reading over a good cup of coffee?