Starbucks' 'The Way I See It' cup campaign, in which philosophers of both the famous and mundane varieties express pithy opinions on paper coffee cups, has caused a lot of talk from day one. When the first batch of quotes seemed too left-leaning, Starbucks Corporation (NASDAQ: SBUX) reached out to a variety of more conservative folks, including customers, to add their ideas to the company's green-and-black cylindrical medium. And then the ideas started spinning fast and furious until it seemed that anything went.But Bill Schell's quote was just too much for Michelle Incanno, a longtime Starbucks customer in Ohio and avid Catholic. She took offense to its rather atheistic message: "Why in moments of crisis do we ask God for strength and help? As cognitive beings, why would we ask something that may well be a figment of our imaginations for guidance? Why not search inside ourselves for the power to overcome? After all, we are strong enough to cause most of the catastrophes we need to endure."
Incanno says she won't go to Starbucks any more after reading such a questioning of her beliefs along with her morning caffeine (despite the fact that the company has printed many pro-religion quotes). Perhaps if she'd just picked up a different cup that day ...
Oh, what could have been.
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Reader Comments (Page 5 of 12)
5-15-2007 @ 10:46PM
Teresa said...
It amazes me that people want to scream freedom of speech for everything until it's something that offends them. I believe freedom of speech has been taken too far. It has allowed people to publicly bash others in the name of free speech. I believe that people have a right to their own opinions but when you have a company as big as starbucks, I personally think you should not bring religion or other controversial subjects into play because you are going to offend someone and it's only going to hurt them publicly and possibly financially. It always seems to be OK to bash christians and nothing be done but look what happened to the radio host that called that basketball team "nappy headed hos" and he lost his job. Well, what happened to freedom of speech in that situation. Is it OK to offend some but not OK to offend others. This country is so backwards when it comes to things like this. I agree with another person who said that Starbucks should just have inspirational quotes such as "Have a Good Day" or "Thanks for allowing us to rip you off" would be an even better one!
5-15-2007 @ 10:59PM
Teresa said...
I would like to add this, everybody has a right to stand up for what they believe in. If you dont stand for something you fall for anything. So, with that said, if this woman wants to voice her opinion about being offended then she has every right----freedom of speech.....remember. I think there is more to just turning the TV, dont read something, dont worry about what the other person is doing. I dont agree with sitting back and letting just anything and everything go in this country. It's evident that a lot of people stand up for what they believe in when you watch the news and see people rallying together for one cause or another. So, I applaud this lady for standing up for what she believes no matter how idiotic some of you think it may be. What seems idiotic to one may not be to another. I'm sure that each of us have something that goes on in this country that we dont agree with. Are you not going to voice your opinion about it? Or do you just sit back and complain and never do anything about it. Think about it.
5-15-2007 @ 11:12PM
michelle said...
I bought a burrito at Taco Bell yesterday and the hot sauce packet said on it " I collect straws".....but I myself don't collect straws.....oh the trauma and mental anguish of it. maybe I should boycott them...or sue them...
sure was a good burrito though. Grow up people.
5-15-2007 @ 11:16PM
Ron said...
I think there is more going on in the world then something writen on a cup.Get a life and stop bitching about every little thing.I agree with what some of the others wrote.(People like you are taking the fun out of life.)
5-15-2007 @ 11:18PM
Leticia said...
Some people are just walking around waiting to be offended. You must be very stressed and anxious. I got a quote from my Starbucks cup the other day with a saying from Dr. Laura, you don't see me getting all whack about it. What happened to open and honest discourse? Can't people agree to disagree or do you really want to lead THAT insular of a life? I mean, really. The other point of view is worthy, even if you don't see it the same. If a coffee cup offends your faith that deeply, you must not be very secure in your belief system.
5-15-2007 @ 11:23PM
Christina said...
I think it's ironic that in this day and age, everyone, everywhere and anyone anywhere can mock or judge Christian beliefs, traditions and culture, but if this cup had read something about Islamic religion, Jewish religion, ro ANY OTHER religion, then there would be a lawsuit, thousands of boycotts, protests and riots, and every newspaper in America would have sided with the religious folk. Nowadays, it just seems to be a cruel fad that people mock or judge Christian religion. Makes me sad.
GOD BLESS.
5-15-2007 @ 11:28PM
Vivicha said...
I always thought Starbucks was overated anyway.... there are other better coffee places out there everywhere so....if you don't like the cups..... just go somewhere else. I won't be hard to find a another place you like!
5-15-2007 @ 11:24PM
Leticia said...
Take note: She's not "supporting" the person who wrote the athiest comment, by the way. She's supporting Starbucks who gives her a Latte. That's an important distinction here. Starbucks has printed a wide range of quotes, we're not "supporting" any of them and really, neither are they. They're just expressing them on their cups. We're supporting our coffee needs - yay coffee!
5-15-2007 @ 11:33PM
ritamilo said...
It really upsets me when I read about the low level to which the world has sunk: political correctness, indeed. We can speak of someone having Alzheimers, but when the word "dementia" which is a sympton is mentioned, people get up in arms. I don't know how to refer to different races anymore because I'm positive the "rules" for that change by the nanosecond. I'm Catholic and my mantra is "live and let live and by all means express your opinions as long as you don't ram them down my throat or diss my opinions." And it is fine to disagree - "agreeing to disagree" saves a lot of arguments and hurt feelings.
I should worry about a sentence printed on a coffee cup? There are so many more things to take up my time and merit my actual concern: my family, my health, friends, jobs, etc."
She is entitled to her opinions, but everybod's got a unique one and leave it at that.
We live in a world that is quick to take offense and most assuredly, super-quick to litigate.
As George Carlin said we should remember when post traumatic stress syndrome was known as 'shell-shock' - a simple 2 word phrase. But heaven forbid we upset anyone - so PTSD has become a watchword.
Grrr.... I'm just SO TIRED of nonsense - I don't advocate racism - but must we watch EVERY syllable we utter???
5-15-2007 @ 11:35PM
Merlin said...
God or NO god. I have read the bible. It DOES NOT say just sit there in your own self pity and wait for divine intervention. There are too many "professed" christians that put too much reliance on something that CAN be explained by science.
5-15-2007 @ 11:41PM
Candie said...
You know, it's a matter of loyalty!This woman won't support a company who will allow the "One" who has given us the air we breathe, to be defamed.The only one our society is loyal to anymore is "me, myself, and I".Which is exactly what the quote on the cup was saying.God is amazingly merciful and loving to die for such prideful and self centered people."But God showed His own love toward us,in that while we were still sinners, Christ died for us!"Romans 5:8
5-15-2007 @ 11:34PM
Ree823 said...
Just checked out the "Starbucks & Marines" story at www.snopes.com, which checks out rumors and urban legends: the story is false.
5-15-2007 @ 11:45PM
Clark Hyvonen said...
I am an evangelical Christian and an ordained minister, as well as a frequent visitor to Starbuck's. Comments on a cup are just that, comments, especially when other comments in support of my beliefs have appeared on other cups. Comments that are contrary to my beliefs won't affect my life at all. If anything, it makes me feel concern for the person who actually agrees with the atheistic statements. For them, unless a caring Christian presents a caring God, their choice will take them to a place where you won't need to reheat your coffee. Our energy might be better spent showing non-believers a boldness in our sincerely caring for others rather than getting into spittin' matches with those who don't yet see the reality of the gift of life that God made available to them. Bring me another Starbuck's please...and a round for the atheist, as well as my brother/sister in Christ. We all need to end up in the same heaven together.
5-15-2007 @ 11:32PM
Avi said...
I cannot believe the ridiculous religious fanaticism in this country. The United States of America, a country founded on the principles of freedom of speech and freedom of/from religion has become hijacked by religious extremism. It is saddening and disheartening to see the path that the American people are taking.
Then again, this is in Ohio, perhaps the people there, and in the majority of the south, need lessons on what freedom, democracy, and freedom of religious/atheistic expression are all about.
5-15-2007 @ 11:44PM
stephanie said...
Why are all of you so upset with Incanno for HER freedom of speech and HER stand! You are minimizing her for what you are maximizing from yourself!
She wasnt making a decision for YOU or ME as to whether we could have another Starbucks cup of coffee!
She IS free to express herself and to have her OWN opinion AND she has the freedom to NOT buy Starbucks anymore! Her opinion has as much value as any of the rest of us. If we really believe in the freedom of speech, then we have to allow her to express her opinion as well.
I love Starbucks, and I will continue to have a Caramel Machiatto now and then....I have heard of these "think abouts" but frankly when I get a cup of Starbucks, I already have my plate full of things to think about! That wonderful smell and taste is like a calming affect! AHHHHHHHHHHHHHH!
Maybe she had too much on her plate that day...after all there is always one more thing we dont know!
So lets give her a break and go have a nice day!
5-15-2007 @ 11:39PM
Alan Cohen said...
Personally, I don't drink Charbucks coffee at all. I tried it once and determined that it would be better suited to be battery acid than a beverage. In fact, neither I nor my dad even finished drinking our cups after one sip. I poured mine in the dirt next to a tree and the tree died. So to me, who cares what they put on the cups? Just go to Caribou, Dunkin Donuts or Gloria Jeans and get your coffee with just a corporate name and logo and be happy drinking real coffee, not burned cheap bean overpriced Charbucks acid.
5-15-2007 @ 11:42PM
Bruce Mihalek said...
Apparently JoeP has never priced a cup of coffee at McDonalds. Its the same as Starbucks. Its no more overpriced than an American made car. Supply and demand determines prices, not companies. As for the messages.. if you don't like it, use your brain and decide what you want to let in it.
5-15-2007 @ 11:45PM
Cindy Spirk said...
AMEN to blog #10!!!
5-15-2007 @ 11:57PM
kim k said...
if people...of all religions...and of no religion...would just realize that beliefs are just that...BELIEFS...the world would be a much more peaceful and tolerant and loving place. By definition a belief is: "something believed; an opinion or conviction." (dictionary.com) and to believe means: "to have confidence in the truth, the existence, or the reliability of something, although without absolute proof that one is right in doing so" (dictionary.com). Beliefs are very personal and individualistic. Everyone is entitled to their own beliefs and should not judge other's beliefs since by definition there is no proof of right or wrong in any belief or lack of belief. If everyone held their beliefs as a highly personal and private matter, then they could not be threatened by other's beliefs or pose a threat to someone else's beliefs.
These quotations on cups should not pose a threat to anyone who is firm in their beliefs. If people realized that it is just someone else's belief and it is different than their own and no one can PROVE any of them, then there is no reason for anyone to get so upset.
5-16-2007 @ 11:16AM
kim said...
Rather interesting to have this be such a controversial issue when Bess Eaton has for years printed extremely Christian (not just religious or irreligious) sentiments on its cups, and I've never seen an outcry regarding that campaign or philosophy or whatever it is.
Shouldn't owning your own business enable you to espouse whatever opinions you might have? Our business model in this country was never formed with any underlying conviction that customer obligations were similar to those of non-profits.
I believe that you can espouse whatever philosophy you want to in your own business, but that you must be prepared to bear any consequences or repurcussions that result.
kim