JetBlue finally replaces Neeleman as CEO


In a long overdue move, JetBlue Airways Corp. (NASDAQ: JDBLU) replaced founder David Neeleman as chief executive officer. Shares of the discount airline soared 6 percent.

Neeleman, who will remain as chairman, was replaced by chief operating officer Dave Barger, who will remain president. Barger certainly has his work cut for him.

As I've argued before, JetBlue's brand has been damaged by service snafus that left thousands of passengers stranded on airport runways for hours on planes that didn't take off.

In response to the negative press, Neeleman established the "Customer Bill of Rights" which promises vouchers for future flights for passengers that find themselves in the same situation. I'm not sure if people that have experienced poor service on an airline would want to fly that same airline again even with a discount.

When it comes to customer service, talk is cheap and actions speak louder than words. If Barger can convince the flying public that the "Bill of Rights" really means something, then JetBlue will be able to expand into other markets and be a serious competitor to Southwest Airlines Co. (NYSE: LUV).

But that's a big if.

Reader Comments (Page 1 of 1)

Symbol Lookup
IndexesChangePrice
DJIA-89.2312,801.23
NASDAQ-23.352,903.88
S&P 500-9.311,342.64

Last updated: February 13, 2012: 08:36 AM

Hot Stocks

General Electric

18.875-0.255(-1.33)

Alcoa

10.29-0.35(-3.29)

Apple Inc

493.42+0.25(+0.05)

Google Inc 'A'

605.91-5.55(-0.91)

Bank of America

8.07-0.11(-1.34)

Wal-Mart Stores

61.90-0.06(-0.10)

Exxon Mobil Corp

83.80-1.08(-1.27)

Ford

12.44-0.25(-1.97)

Citigroup

32.925-0.735(-2.18)

IBM

192.42-0.71(-0.37)

Yahoo

16.14+0.14(+0.88)

Starbucks

48.82-0.38(-0.77)

Microsoft

30.495-0.275(-0.89)

Home Depot

45.33+0.06(+0.13)

DailyFinance Headlines

Benzinga Headlines

TheFlyOnTheWall.com Headlines

BioHealth Investor Headlines

WalletPop Headlines

DailyFinance BlackBerry App

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

BioHealth Investor Headlines

Page Loaded in 1329140187713 ms.