NutsOnline is breaking even on the deal, although they are certainly getting loyal customers in return for their support. The orders have been batched to receive price breaks on large volumes. Everything Jeff Braverman has done has been very honorable in my opinion.

Also, CBS is not snacking on the nuts, but is donating them to an agency that feeds the homeless as well as sending them to our soldiers.

For someone blogging on stocks and finance, you should know that the real winners aren't going to be through some transparent attempt to capitalize on TV viewers frustration. The real carrot here is for the sponsors that urge CBS to put Jericho back on the air. They will gain hundreds of thousands of LOYAL customers when the show is back on.

Snide article poking fun at Jericho's fanbase. At least you find the whole thing amusing and have allocated some print space to us.

I’m sure by now CBS are wondering whether cancelling Jericho was the smartest thing to do. It may not have had a huge following when the decision was made to axe it but 8 million viewers after an extended hiatus is hardly something you discount out of hand. CBS must also be aware by now that their decision was based on flawed data provided by the Nielsen rating system (being from the UK I have no idea how it works but by all accounts it is an antiquated form of analysing viewer numbers) and that the desirable viewers you wanted were in fact watching by methods other than live TV.

What this cancellation has done is show the true power of today’s communication technology that has allowed tens of thousands of fans to collaborate and organise a protest online. These are the very tech savvy people that CBS should be embracing as media moves away from the traditional television set. The campaign to get Jericho a second season has also woken the media and TV critics to the fact that traditional ratings are no longer an acceptable way to judge a program’s success.

At the end of the day CBS made a mistake. It is a mistake that will cost CBS in terms of bad publicity, lost viewers and lost revenue and someone ultimately should carry the responsibility for the decision and suffer the consequences. Yes CBS is in business to make money and hard decisions had to be made but no company can afford to alienate more than 8 million ‘customers’ and expect to survive without repercussions. CBS made a mistake with Jericho and should stand up an admit it. CBS made a mistake with Jericho and should make every effort to turn the situation around to everyone’s advantage and give Jericho a proper chance with a second season. The fans would provide massive support for this and CBS would have an immediate hit on their hands without much effort.

Recently in the UK, the company that sells Mars Bars (one of the top selling chocolate bars) made a mistake by changing some of the ingredients it used. It quickly became evident that their vegetarian ‘customers’ did not agree with the decision and Mars stood up and admitted their mistake. Not only that but a full page apology was made in all the national newspapers by the UK Managing Director. The general reaction to this was one of approval, in that such a big company not only realised their mistake and moved quickly to rectify it but have also now made additional efforts to make their product vegetarian approved. The full details are at the end of this message.

The above shows that mistakes can be turned around by the Management involved, if they are willing to admit they got it wrong and put the interests of their ‘customers’ first. CBS made a mistake but CBS can also fix it. You know how.


Mars in damage limitation exercise
Mars has reversed its controversial decision to use animal by-products in some of its chocolate bars and has launched an expensive campaign to apologise for its "mistake".
Consumer goods experts have estimated that the U-turn will land the American confectionery giant with a "multi-million pound" bill.
Mars made an abject apology just a week after it emerged that it had started to use whey that contained rennet - found in the stomach of calves - to make Maltesers, Snickers, Bounty bars, Mars bars and Minstrels.
At the time Masterfoods, the parent company, claimed all but the most "strict vegetarians" would still be able to enjoy its products.
However, in one of the fastest corporate climbdowns in recent years, the company has changed its supply base and promised that "in the near future" all its chocolate will be suitable for all vegetarians.
Fiona Dawson, the managing director of Mars' snack business in the UK, said yesterday that 6,000 people had called and emailed Mars UK over the past week. The company usually receives 500 comments a week.
Forty MPs also signed a petition "to voice their disquiet", said the company.
Ms Dawson said yesterday: "It became very clear, very quickly that we had made a mistake, for which I am sorry. There are three million vegetarians in the UK and not only did we disappoint them but we upset a lot of the consumers."
Adverts are appearing across newspapers this morning, with a personal message from Ms Dawson, saying: "But being sorry isn't enough."
Ms Dawson added: "We have listened to their views and have decided to reverse our decision." Vegetarian-friendly chocolate bars started to come off the Mars production line on Saturday. The company says all the chocolate will be free from rennet "in the near future".
A senior executive from Masterfoods' European headquarters in Belgium admitted yesterday that the change of recipe and the advertising campaign would be "a pretty expensive exercise" but refused to put an estimate on the full costs.
Unlike Cadbury Schweppes, which was landed with a £30 million bill in the wake of its salmonella scare last year, Mars will not be recalling any products and nor will it be dealing with the fallout with serious health scare.
However, Rita Clifton, the chairman of brand consultancy Interbrand, said yesterday that the company was likely to face a "multi-million pound" bill.
"It's difficult to put a price on it, but we're talking about changing the formulation of a product and having to buy media time at very short notice. It's going to be multi-millions."
The company - by apologising as abjectly as possible - is likely to win back much of the goodwill lost over the past week, according to Ms Clifton.
"They've responded very quickly and they have gone beyond what was strictly necessary. There is no need for the company to suffer any long-term damage to its brand," she said.
In a further piece of damage limitation, it is understood that Mars is in negotiations with the Vegetarian Society about adopting its "Vegetarian Society approved" logo, which none of the other chocolate companies has done

Join Millions of Others Who are Telling CBS to Return to Quality Programming.

Does the cancellation of "Jericho" matter to you? Do you want to let CBS know that they have made a great mistake? Or would you rather settle for more of the same, mindless, valueless, reality-tv tripe CBS tells you to watch? Do you want to make a difference in the future of Television and have some control over programming? Then join the effort to convince CBS that "Jericho" is the high-quality, values-oriented programming that you want to see.

Find out more at: www.jericholives.com and www.jerichorallypoint.com

And send CBS some NUTS!!! at: www.jerichonuts.com

JOIN THE CAMPAIGN FOR QUALITY TELEVISION

JOIN MILLIONS OF OTHERS WHO ARE MAKING A DIFFERENCE RIGHT NOW

TELL CBS TO BROADCAST QUALITY PROGRAMMING THAT THE VIEWERS WANT

TELL CBS TO BRING BACK "JERICHO."

Next season CBS plans to replace "Jericho" with "Kid Nation," a reality-TV show where 40 kids, ages 8 to 15, live in the desert with no adult supervision.

Read what Variety thinks about KN and get the facts:
http://www.variety.com/article/VR1117965850.html?categoryid=14&cs=1&query=kid+nation

Now tell CBS what you think:
Visit: www.jericholives.com and www.jerichorallypoint.com

Email: Ms. Nina Tassler, President CBS Entertainment
nina.tassler@cbs.com

Mr. Kelly Kahl, Sr. Exec.VP for Programming
kelly.kahl@cbs.com