Disney accident: Will world's greatest theme park brand be tainted?
When I hear about theme park accidents, my first reaction is always: must have been a shadowy operation. The kind of rides for which the operators deserve the designee "carnies" -- the ones who pack up and disappear after a wild long weekend of cotton candy, elephant ears and brightly-colored rolls of tickets. Not Disney. No, not Walt Disney (NYSE: DIS)!
But the Magic Kingdom was a little less magic today as several visitors were injured on a water ride at Walt Disney World in Florida. Although they weren't hurt badly and it didn't seem a hugely structural problem -- the exit platform was faulty, said Disney -- it's nonetheless a shattering of my preconceptions: that Disney is in an entirely different category than those other guys, with their poorly-screened (or not screened at all) staff and their less-polished rides.
Disney stock had suffered a bit this evening, down 44 cents or 1.22% to $35.59 on the day, then down another 12 cents in after-hours trading despite strong Pirates of the Caribbean: At World's End numbers. Will there be more damage before the week is out, or is this a temporary setback? The appearance of the phrase "Disney accident" on Google's Hot Trends ranking can't be great tidings.
But the Magic Kingdom was a little less magic today as several visitors were injured on a water ride at Walt Disney World in Florida. Although they weren't hurt badly and it didn't seem a hugely structural problem -- the exit platform was faulty, said Disney -- it's nonetheless a shattering of my preconceptions: that Disney is in an entirely different category than those other guys, with their poorly-screened (or not screened at all) staff and their less-polished rides.
Disney stock had suffered a bit this evening, down 44 cents or 1.22% to $35.59 on the day, then down another 12 cents in after-hours trading despite strong Pirates of the Caribbean: At World's End numbers. Will there be more damage before the week is out, or is this a temporary setback? The appearance of the phrase "Disney accident" on Google's Hot Trends ranking can't be great tidings.











Reader Comments (Page 1 of 1)
5-29-2007 @ 10:28PM
akoolromeo said...
Why is one shocked there was an accident on one of the rides at Disney? It's definitely not the first someone has been hurt on a Disney ride. I even know of a few instances where someone was killed on a Disney ride. The last one I can recall was on the Rock and Roll Roller coaster a few years ago. Then there was at least one killed on Space Moutain a few decades ago, and I am sure there has been a few since. A man was killed last year on one of the roller coasters at Busch Gardens in Tampa. What I am shocked about is how often these accidents and death actually make it to the news. I figured Disney tries to hush as much as they can up.
5-29-2007 @ 10:54PM
William said...
Isn't it unfair to say that the people were "killed" when they died due to their own existing health conditions? They have signs up to warn people who have pre-existing conditions for a reason.
5-29-2007 @ 11:30PM
bill said...
It is never agood thing for an amusement ride to have words like injured or died associated with them. If this is not due to a Maintenance problem maybe these rides should be tamed back a little.
5-30-2007 @ 12:42AM
Agirl said...
No guest has ever died on Space Mountain. And very few (if none) of the deaths attributed to riding a Disney attraction are because of something wrong with the ride, but yes, it does happen, that's why the signs are there. As you can see by what just happened, Disney responds quickly to malfunctions of its rides, and trust me they check and double check those rides for hours if they even think something is wrong.
5-30-2007 @ 10:45PM
mickeyfan said...
Since when does Disney own Busch Gardens?
5-31-2007 @ 9:47AM
moondoggie said...
I can't believe this dribble over an accident at WDW. Get over it! More people are killed crossing the street in a day than many years at a Disney Theme park. Their safety standards are unequalled. Rest assured that this type of accident will be analyzed down to the finest detail and that all conceivable measures will be taken to preclude further incidents. Also rest assured that this will have no effect whatsoever on Disney stock. It's sad and unfortunate to lose a life in any accident, but this too shall pass. Stop looking at this in a morbid way.
11-17-2007 @ 12:58PM
NoStatsLecturesPlease said...
According to the Census Bureau (http://www.census.gov/cgi-bin/ipc/pcwe), globally 152,029 deaths occur each day, which works out to a .0026% “daily risk of death” considering the world population of 6 billion people. Now then, annual attendance across the top 6 Disney properties globally is 63 million people (http://www.themeparkinsider.com/flume/200512/2/), which is roughly 173,000 people per day. Applying the.0026% risk factor to the 173,000 daily funseekers gives us an expectation that 4.4 people would die while attending Disney each and every day. Considering that Disney’s observed death rate is much, much, much lower it seems that Disney does have some supernatural ability to keep their parkgoers alive. Oh that’s right, it’s a magical place.
6-02-2007 @ 10:29PM
LJ said...
Death is always a tragedy, especially when it happens in a place that is supposed to be happy, like Disney. However, figure about 100,000 people visit the Disney World complex on an average day. Thats bigger than many American cities. The statistical probability is that no matter how hard Disney tries, someone may be injured during the course of a normal day.Some due to their own behavior. I once saw some college students leap from the cars in the haunted house when they just began to move foward, and run around the moving vehicle to switch seats. I saw the operator stop the ride and eject the students. You can't outlaw stupidity. Disney is second to none in maintaining its property, but these are mechanical things and once in a rare while some machinery might fail. Hopefully no one will be seriously hurt..
6-24-2007 @ 9:43AM
Big Al said...
I remember working at WDW and the main feeling was, nobody was to die "on-property."
If somebody was seriously hurt they would be rushed away from the scene to the emergency hospital in Lake Buena Vista. That way if they were to die, they would never die on Disney property.
I don't believe anyone has officially died on WDW property. They were really working against that.