Best Buy Co. (NYSE: BBY) continues to make the partnerships with music artists that customers respond to, and there is none bigger than The Rolling Stones. The band's The Biggest Bang is the best-selling concert tour of all time, and the nation's leading consumer electronics retailer just sat down and inked a deal to be the exclusive distributor of what could be considered a heckuva music DVD from all respects.A full concert tour DVD of The Biggest Bang will be a four-DVD set featuring seven hours of content (with two full length concerts). And, it will only be available at Best Buy starting June 12 for a price of $29.99 (as well at at the Best Buy website). The DVD set will be released in Canadian Best Buys stores, as well, and will launch in international markets sometime this summer.
This is classic Best Buy it seems -- form an exclusive release partnership with what could be considered the best rock act of all time and drive those customers into stores and to its website. Oh, and while you are there, you might want to consider that new flat-panel TV to watch this new concert DVD on, as well as some home theater speakers. Heck, maybe even upgrade that Dolby Digital home theater receiver. That's the magic here -- exclusive partnerships are not meant to drive single product sales but to capture peripheral product sales inside what I think of as an "ecosystem" merchandising strategy. Best Buy gets it.
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