Warner Bros., the feature film unit of Time Warner Inc. (NYSE: TWX), will be releasing its long-awaited Harry Potter film "Harry Potter and the Order of the Phoenix" two days earlier than planned. The new release date will open in the U.S. on July 11, after a world premiere in Tokyo on June 28 and a London premiere on July 3. It is quite common for certain blockbuster films to come out on a Wednesday, which July 11 is, instead of a Friday because it gets to count toward "weekend opening ticket sales." It also allows for some movie-goers to not be distracted by the other blockbuster films that are available that day.
If you ever wonder why this is done, the answer is simple. MONEY. It's always about money. Take a look at the films coming out in June and you'll see why they are waiting to release the film in July. This is a movie-packed summer and there are only so many movie dollars to be spent in any given time period.
Jon Ogg can be reached at jonogg@247wallst.com; he does not own securities in the companies he covers.
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