Martha Stewart might need a couple good advisors

I have to wonder if Martha Stewart asks for anyone's opinion before she attempts some of the moves that she does. I wanted to write a simple post regarding her settlement with shareholders stemming from her ImClone stock shares debacle but then I ran into this other interesting stuff. Now, CBS News reports that Martha Stewart has upset the native American community where she lives by filing an application to trademark a name they revere so she may use it for her own commercial purposes.

Martha would like to trademark the name "Katonah." It's the name of the village where she lives and it was the name of a 17th century Ramapough Lenape Indian Nation tribal chief. Representatives of the tribe find Martha's trademark application offensive and stand in strong opposition to the move. Ms. Stewart explains that she wishes to honor the name by using it in conjunction with a line of home furnishings and interior paint. The tribe however refuses to surrender the name to commercial status. "We welcomed her when she came, but we're frustrated and confused that she would try to exploit the town in this way," said local newspaper editor R.J. Marx in February, when his paper first broke the story.

I'm hoping that Martha will just let this thing die easy. After all, for her it's just a name. For the tribe and for the native American community at large it represents a tangible piece of heritage and I can fully understand why they stand against it being used for profit generation. Perhaps the Wisconsin tribal communities will get the idea from this situation and remove all the native American names from their casinos, but I'm thinking they probably won't.