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Amazon - everyone gets it but me

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We use Amazon.com (NASDAQ: AMZN) all the time, almost everyone does. But there are many things we use just as much or more. So why does this stock have such a wacky valuation?

Why, when I ask for someone to explain these numbers to me do I just get rhetoric like "you just don't get it" screamed at me. That's a stupid response! Of course I don't get it - I know that. But I would like to learn why this stock is valued differently than all other stocks?

Here are some numbers I don't understand:

  • Price/Earnings (TTM) 116.19
  • Price/Book (MRQ) 53.16
  • Price/Cash Flow (TTM) 61.38

These numbers would be ridiculous even if earnings were 400% higher. At Amazon's current P/B it is not worth 2 cents on the dollar - yes I don't get it at all. Is there anyone willing to explain it to me?

Let's look at two other high flyers I have written about often, for comparison:

Google (NASDAQ: GOOG)

  • Price/Earnings (TTM) 43.33
  • Price/Book (MRQ) 8.47
  • Price/Cash Flow (TTM) 45.27

Intuitive Surgical (NASDAQ: ISRG)

  • Price/Earnings (TTM) 64.31
  • Price/Book (MRQ) 8.73
  • Price/Cash Flow (TTM) 39.93

Google and Intuitive are both fantastic companies, with at least as much opportunity going forward as Amazon, if not more! No way is Amazon worth what people are paying from my perspective. I'm not convinced it is worth half, but I am open minded and would be overjoyed to have an explanation. When I checked insider trading I found 30 sales and 1 buy among officers and directors. The public might be laping up shares of Amazon but insiders are not.

John Maynard Keynes said, "The market can stay irrational longer than you can stay solvent." I am glad I remembered this before I tried to short Amazon at $62 like I was considering. Amazon closed yesterday at $70.42 and is up over $2 per share as I write this post.

Disclosure: I own shares of Intuitive Surgical.

Those of you who are new to BloggingStocks can check out my other stories and read Chasing Value or Serious Money to find more potential opportunities and verify my track record as well.

Sheldon Liber is the CEO of a small private investment company and the vice president for design and research at an architecture & planning firm. Check out his other posts for BloggingStocks here

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Last updated: November 25, 2009: 02:35 PM

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