New Paul McCartney album creates stir for Starbucks


Starbucks Corp. (NASDAQ: SBUX)'s music label Hear Music released Paul McCartney's latest studio album, Memory Almost Full, in the United States today. The chain will host a "global listening party" in its 10,000 stores with an estimated 6 million coffee drinkers poised to hear the album simply by walking into stores in 29 countries. Fans interested in buying the album do not have to go out for coffee though, the album is also available in regular retail outlets as well.

For months, this release has caused a stir in how the music industry works, but in McCartney's England, copies sold at Starbucks stores will not count into the albums placement in album sales charts at the end of the week, BBC reports. Starbucks apparently has no intention of submitting sales data either and Ken Lombard, the executive in charge of Starbucks Entertainment, hopes that the album will sell 5.5 million copies, matching the Ray Charles compilation the company released a few years back.

These 5.5 million copies are not limited to Starbucks locations, but for fans and consumers, buying the album at Starbucks creates a dilemma. At Starbucks, the price is generally the listing price, while retailers like Target Corp. (NYSE: TGT), Wal-Mart Stores (NYSE: WMT), and Best Buy (NYSE: BBY) offer sale prices that are significantly lower than list. Meanwhile, stocks for the coffee company closed at $28.83 yesterday, down from Friday's $29.13. This afternoon prices have fallen slightly lower.

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Last updated: February 09, 2012: 12:03 AM

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