Sirius Satellite Radio's additional financing, upgrade


One stock this Fly has been plainly wrong in recommending has been Sirius Satellite Radio Inc (NASDAQ: SIRI). After dropping from $8 per share down to $4, it looked worthwhile bottoming fishing in this still emerging industry. However, while recommending for investors to jump into this stock, the decline did not stop as subscriber growth targets were missed for both Sirius and its main rival XM Satellite Radio Holdings Inc (NASDAQ: XMSR).

However, this week, it appears the negative view associated with this industry may be subsiding. Sirius announced yesterday that Morgan Stanley committed a $250 million term loan for the Howard Stern broadcaster. Proceeds will be used for general corporate purposes.

This follows an upgrade from Bear Stearns' Andy Peck on Monday from Peer Perform to Outperform with a $4 price target. Peck's price target assumes no deal with XM. So it is a real bare bones price target.

Another positive coming in 2008 could be the broad installation of satellite radios in OEM car manufacturers, offsetting the weak acceptance of satellite radio in the retail distribution network.

All told, the vicious cycle that has hit the satellite radio industry appears to be subsiding. Below $3.00 per share, Sirius is worth a shot: it has customers, revenue and a lot a programming. The worst case scenario could be a terrestrial radio company acquires it.

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