Wal-Mart to offer prepaid shopping card

As Wal-Mart Stores, Inc. (NYSE: WMT) sales slow down and competitors take some of its business away, the largest retailer tries to not only to reinvigorate sales at its U.S. locations but is also looking at other ways to make money. In that vein, the retailer tried to enter into the banking business last year as processing customer transactions internally would have saved millions of dollars in costs it has to pay to outside parties now.

Those efforts were shelved after some feared that Wal-Mart would enter the retail banking business and use its might to offer banking services to customers. In a way, this "captive audience" approach frightened many (including many banks), so Wal-Mart withdrew its FDIC application and let the movement die. Is the company trying to get into the business of financial services but without offering any actual banking services? It certainly looks that way.

The resultant secondary effort from that movement is now in play, as Wal-Mart wants to offer a prepaid shopping card to customers that can be used in stores or on its website. The card will be issued by Visa and will not require a checking account. What Wal-Mart wants to do here is get as close to taking customer money as "deposits" as possible, but without being a bank. The card will have a limit of $3,000 and could be used at ATMs, other stores and on internet purchases, at Wal-Mart or other stores.