Along with Samantha, Charlotte, Miranda and of course Carrie, there was an ever-present fifth character from the popular HBO comedy Sex and the City, and I'm not talking about Mr. Big. Carrie Bradshaw's wardrobe -- from season one's "naked dress" to the short formal/long faux-fur coat combo in the series finale -- was always a topic of discussion and debate (along with the characters' many conquests.) Sarah Jessica Parker, the woman who breathed life into our favorite New York City singleton, has launched her own clothing line, Bitten, which promises to deliver fashionable choices at a very modest price. The name comes from the concept of being "bitten" by the theater bug. With this new business venture, the petite actress (and Mrs. Matthew Broderick) joins the ranks of other multi-hyphenates that have entered the fashion world, including Madonna, Jennifer Lopez, and the Olsen twins.
Unlike other celebrity-branded clothing lines, however, Parker's designs come with more reasonable price tags. In fact, none of the 500 pieces in the Bitten collection costs more than $19.98. The line, which can outfit one's entire wardrobe, from suit separates to lingerie to swimwear, is available exclusively at the privately held Steve & Barry's chain, which operates 200 stores in 33 states.
Don't expect to see many of the wild fashion choices that made Carrie such a whimsical gal. Bitten largely focuses on the basic staples, including simple slacks and sweaters, jeans, and T-shirts.
Beth Gaston Moon is an analyst at Schaeffer's Investment Research.
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Reader Comments (Page 1 of 1)
6-13-2007 @ 6:03PM
Tracy Cornish-Wright said...
I think she has great taste in fashion. http://executees.com
6-18-2007 @ 6:48AM
leslie said...
I think it wiil ultimately hurt her offering the line @ such a low price. Buyers tend to put quality and price tag in the same boat. With such a low price tag I think bitten will take a large bite in a loss.
6-18-2007 @ 10:48AM
Jeze said...
Higher prices don't necessarily mean better quality. I have paid high prices for other celebrities brand name and the items did not last long at all. I am rooting for her - I think she has great style!
6-18-2007 @ 6:07PM
maya said...
Well here line at gap i think didnt do so well but i mean really how many of us can afford 60 dollar jeans I love Steve & Barry's for my boys now theres something for me too matter of fact im wearing one of her shirts now lolololo Very cute line and shoes to boot
6-18-2007 @ 11:54AM
Patricia La Gree said...
I know from personal experience that the BITTEN line is excellent. I live in NYC which is a fashion Mecca, and the clothes are sweet, well made, and flattering. The line has everything cute well made tee, flouncy skirts, and jeans that will make you love your curves. Bitten is a great addition to any high/low wardrobe!
6-18-2007 @ 12:27PM
monica said...
Hello Everyone,
I saw the line as well - it's very nice.
The prices is not crazy -that's a good thing.
Monica Rimada
www.floridapetbook.com
6-18-2007 @ 8:33PM
Leanne said...
I think that it's great that a role model is Creating a clothes like that is under $20. Kids and young women look up to her and I don't think that fashion has to be about how much money you have in your wallet. There are too many young kida going in debt before they know any good. They need to think about their education or out a down payment on a house compared to what they spend on clothes and jewlrey.
http://www.cafepress.com/entergament
Is where you'll find my T'shirts under $20 bucks too.