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The Brush Off: Counterfeit Colgate toothpaste found in 4 states

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In yet another case of product contamination, Colgate-Palmolive (NYSE: CL) has discovered counterfeit packages of its Colgate-brand toothpaste on the shelves of discount stores in New York, New Jersey, Pennsylvania, and Maryland.

A statement noted that, "There are indications that this product does not contain fluoride and may contain [poisonous chemical] diethylene glycol." So . . . it won't clean your teeth, but it might make you sick or worse. Lose-lose.

Diethylene Glycol, used as a solvent and in antifreeze, has been "improperly used as a low-cost substitute for glycerin and propylene glycol in pharmaceutical preparations," according to a June 8 statement from the U.S. Food and Drug Administration (FDA). Certain toothpastes imported from China in recent weeks have been found to contain the potentially deadly substitute ingredient; the FDA is advising consumers to discard any toothpaste labeled as made in China.

Fortunately, there is clue for any concerned residents of the targeted states. The impostor Colgate tubes are labeled "Manufactured in South Africa" -- but CL does not import toothpaste into the U.S. Proving that criminals aren't always masterminds, the fake tubes have also been found to contain misspellings, such as the "South African Dental Assoxiation" or "SOUTH AFRLCA."

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

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Last updated: July 06, 2009: 02:31 PM

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