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Crocs, Berkshire Hathaway license Marvel's superhero characters

Posted Jun 18th 2007 2:50PM by Tom BarlowTom Barlow RSS Feed
Filed under: Deals, Products and Services, Competitive Strategy, Time Warner (TWX), Berkshire Hathaway (BRK.A), Crocs Inc (CROX)


Warren Buffet has joined the Crocs Inc. (NASDAQ: CROX) craze, at least parenthetically. Fruit of the Loom, owned by Berkshire Hathaway (NYSE:BRK.A), has joined Crocs in licensing the right to use Marvel Entertainment Inc.'s (NYSE: MVL) superheros on their products.

For Crocs, this builds on an already impressive array of tie-in arrangements, including the Time Warner (NYSE:TWX) deal Jon Ogg blogged about here last week, in which they gained the right to Looney Tunes, Hanna-Barbera and Scooby-Doo characters from the Warner Brother's closet.

Among the figures in the Marvel Universe are Spiderman, the X-Men, the Fantastic Four, and the Hulk. The Hulk will be featured in one of next summer's blockbuster-wannabes, The Incredible Hulk.

Fruit of the Loom offers character underwear featuring icons such as Batman, Scooby-Doo (they missed a bet here, not naming this line Scooby-Doo-Doo), and (appropriately enough) Nickelodeon's SpongeBob SquarePants.

See our Crocs gallery for more about the fashionable footwear.

Gallery: Crocs, from ugly to boots

Let's face it: Crocs are UGLYGeorges Yared loves Crocs: The next Nike?Crocs 'With a Twist', part of the new lineCrocs 'Highball' boots in pewterCrocs 'Neat' in red

Tags: bkh.a, crocs, crocs cartoon characters, crocs fantastic four, crocs footwear, crocs incredible hulk, crocs superheros, crocs x-men, CrocsCartoonCharacters, CrocsFantasticFour, CrocsFootwear, CrocsIncredibleHulk, CrocsSuperheros, CrocsX-men, crox, crox cartoon figures, crox superheros, crox x-men, CroxCartoonFigures, CroxSuperheros, CroxX-men, fruit of the look batman, fruit of the loom, fruit of the loom scooby-doo, fruit of the loom spongeBob SquarePants, fruit of the loom superheros, FruitOfTheLookBatman, FruitOfTheLoom, FruitOfTheLoomScooby-doo, FruitOfTheLoomSpongebobSquarepants, FruitOfTheLoomSuperheros, marvel comics, MarvelComics, time warner, TimeWarner, twx

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