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Jennifer Aniston has three new movies in the pipeline, a new man, and a new ad campaign that has stirred up a bit of controversy. The former Friend is the newest spokeswoman for smartwater, bottled by Glaceau -- a new acquisition for Coca-Cola (NYSE: KO). Ms. Aniston's latest gig has reportedly ruffled the proverbial feathers of some environmentalists who see bottled water as yet another trapping of consumerism junking up the nation's landfills. The organization Food and Water Watch is launching a "quit the bottle" campaign, championed by some restaurants who are starting to serve from the tap instead of the bottle. Group leader Victoria Kaplan noted that "consumers are waking up to the myth of bottled water, despite celebrity endorsement." According to the Watch's research, 86% of all used water bottles are simply discarded rather than recycled.
Some of Aniston's Hollywood peers are among the anti-bottle brigade; according to Radar Online, Green spokesman Leonardo DiCaprio has produced the short film Water Planet to help raise awareness of the issue, while Sarah Jessica Parker is working to improve tap water regulations.
Beth Gaston Moon is an analyst at Schaeffer's Investment Research.
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Reader Comments (Page 1 of 1)
6-19-2007 @ 1:58PM
Jim said...
Who cares what the numbskull actors in Hollywood think, and I use the term loosely. So now Leonardo DiCaprio, the well known and highly credentialed expert on the environment is setting the standard by which the rest of us are supposed to march? I have virtually no respect for any aspect of contemporary culture, however I think Ms. Aniston can safely sell some bottled water without fear of social ostracism or environmental catastrophe.
6-19-2007 @ 6:49PM
Chris Anderson said...
Is bottled water really better than tap?
Bottled water is not necessarily healthier or safer than tap water.
Twenty-five percent of all bottled water is actually repackaged tap water.
Bottled water doesn't deserve the nutritional halo that most people give it for being pure, If you're not an exclusive bottled water drinker, you may find it worthwhile to check into filtering your tap water to save money. In a recent Gallop survey, most consumers said they drink bottled water because they perceive it to be purer than tap water. Taste and convenience are also factors.
Because bottled water is considered a food, it is regulated by the US Food and Drug Administration. Tap water is regulated by the U.S. Environmental Protection Agency. Both types of water are subject to testing for contaminates.
An estimated 60 to 70 percent of all bottled water in the U.S. is packaged and sold within the same state, which exempts it from FDA regulation. And 1 in 5 states do not regulate that bottled water.
The U.S. Food and Drug Administration, which regulates bottled water at the federal level, permits the product to contain certain levels of fecal matter, whereas the Environmental Protection Agency does not allow any human waste in city tap water. Bottled water violations are not always reported to the public, and in most cases the products may be recalled up to 15 months after the problematic water was produced, distributed, and sold.
Moreover, tests on 1,000 bottles of 103 different brands of bottled water found man-made chemicals, bacteria and arsenic in 22 percent of the bottles.
Tap water is also not immune to contamination problems. While most cities meet the standards for tap water, some tap water in the 19 U.S. cities tested was found to contain arsenic, lead, and pesticides.
Solution: Try a Multipure water filter for one week! If you like the taste you will probably buy one.
Cost: 8 cents per gallon or $5 a month. If you are paying more, you are paying too much!
Filter: Is changed (once) a year!
Compare and save! Look at the rest then buy the best.
Feel free to contact me with any questions in the drinking water field. I have been an Independent distributor of Multipure drinking water systems for over 13 years. #223193
920-517-3282 Chris waterfilters@gmail.com
Online Filter Store: www.multipureusa.com/canderson