Is GE a turnaround in the making?

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General Electric Company (NYSE: GE) has a long, long way to go before attaining its 2000 high of $60 per share. This company has vastly under performed the markets, its peer group and any other measuring stick investors want to use. GE was a glamorous stock in the 1980's and 1990's under the watchful eye of CEO guru Jack Welch. He may have gotten out just in time!!

General Electric does suffer from the laws of large numbers.With a $400 billion market capitalization and a revenue run-rate this year of $175 billion, growing this beast is like moving the mountain. Actually, moving the mountain might be easier!. CEO Jeffrey Immelt, a lifer at GE, was hand-picked by Jack Welch back in early 2001, and Immelt took the reigns in late 2001, just after 9-11. His mission is formidable and onerous as GE flourished under Welch. Immelt's tenure has been marred by an under-performing company with a similar under-performing stock. Many shareholders and analysts, including yours truly, have done the back-of-the-envelope analysis and can say that GE broken up into various public units is worth more than $50 per share. The stock is currently at $39.15, a good 20-25% below break up value.

I have argued that breaking up GE would be good for the shareholders and its employees. New CEOs and boards of directors for the separate entities would bring new ideas, fresh perspectives and individual company expectations. GE is not only an American company, but a global giant. GE has operations and sell its products world wide.

Jeff Immelt has resisted such calls to break-up GE as he contends that true, organic growth is in the wind. He has appeared on various business shows and contends that GE's better days are in front of it, no longer behind it. Many analysts have bought into this line-of-thinking as well. GE has a good opportunity to get back to the $50 level over the next 12-18 months. Strong initiatives at GE Money (the cash cow) are taking hold and GE's aeronautical division has received a shot in the arm with the recent orders announced by The Boeing Company (NYSE: BA). GE has made management changes at its NBC Universal subsidiary to help bolster soggy ratings at NBC.

Immelt appears to have the stock market winds at his back. The stock has lifted about $3 in the past month or so and institutions are looking seriously at the name again. One institution that i worked with for 15 years is going from an "underweight position to an overweight" position. This fund manager is adding about 5 million new shares of GE to his mutual fund. The reasoning is shareholders are now in a win-win situation: either GE does, on its own merits, rise 20-25% in value, or the shareholders will demand 'alternative strategies". The dividend payment is in good shape and very well covered by its earnings flow, but shareholders are looking beyond just dividend pay. They want to see capital appreciation.

I have been recommending GE to the members of my web site since early this year. It is not a sexy, could-triple-your-money kind of stock, but it is under valued vis a vis its asset and break up value. So, let's see if GE's management can guide the ship through these waters and actually grow the value of this giant...

Georges Yared is the CIO of Yared Investment Research.

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Last updated: March 19, 2010: 09:11 PM

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