GM and others rally against new fuel efficiency standards

With the passage of a new energy bill that requires a drastic increase in the average fuel efficiency of automobiles sold in the U.S., automakers are feeling a bit steamed right now. Mandating significant increases in gas efficiency for vehicles even within a little more than a decade is an enormous task for automakers. New designs, manufacturing processes and probably a hundred more things become necessary.

At the same time, the financial pressure the big three automakers are under make large changes like this hard to swallow. But this doesn't only affect domestic manufacturers ---- all automakers selling vehicles in the U.S. have to conform. The trick is that other automakers like Honda and Toyota started reacting to the market's need for more fuel-efficient cars (and the marketing of them) long before domestic automakers did. Now, those automakers are sitting in a much prettier setting than General Motors (NYSE:GM) or the Ford Motor Co.(NYSE:F). It's estimated that the fuel economy changes mandated for the future will cost GM $40 billion alone. Yikes.

The just-passed energy bill required a fuel economy increase of about 40% (to 35 miles per gallon) by 2020 -- just over 12-and-a-half years from now. Is that even technically possible? Most global automakers, who are united on this front (with the curious absence of Nissan), say that this expectation is way out of whack. The bill was passed late last night in the U.S. Senate by a vote of 65-27, and a vote by the U.S. House is probably coming next week. President Bush also added his opinion, stating that Congress must be "realistic" about this kind of legislation, and that he opposes much of it (while still supporting alternative methods like ethanol use).
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