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Wal-Mart stops donations to gay and lesbian groups

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One step forward, two steps back. That seems to be the story of Wal-Mart's (NYSE: WMT) efforts to spruce up its image. For every new environmental initiative, there's a Julie Roehm-type story. Now the latest bit of bad news: The Bentonville retailer has decided to stop donating money to gay and lesbian groups after conservative Christian groups threatened a boycott.

The company, which has a reputation for being conservative, has made an effort to reach out to the LGBT (Lesbian, Gay, Bisexual and Transgendered) community of late, by joining the National Gay and Lesbian Chamber of Commerce, selling gay-themed jewelry, and other initiatives.

The company is quick to point out that it still supports its gay employees through the Wal-Mart Pride group, and will continue to support diversity initiatives: It just won't be donating money to outside gay groups.

Some gay and lesbian groups have accepted Wal-Mart's explanation, and understand the pressure that the right has put on the company. I would be a lot happier if Wal-Mart would stand up and say "We support many groups including some Christian groups, and we also support LGBT groups. Deal with it."

But more importantly, I would like to see Wal-Mart join the more than half of Fortune 500 companies providing health care benefits to the domestic partners of its LGBT employees. If they do that, I'll forgive them.

On another note, it's a sign of how far society has come that Wal-Mart was donating money to gay groups, and their continued initiatives to become more gay friendly are indicative of progress.

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Last updated: July 06, 2009: 06:48 PM

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