TMZ.com is reporting that heiress turned jailbird Paris Hilton has been offered $1 million to present a one-hour course at the The Learning Annex Real Estate and Wealth Expos in Seattle, Chicago, New York and Boston. The subject of the class would reportedly be "How to build your brand."
For a normal provider of education, hiring Paris Hilton as a teacher would probably be seen as something of a credibility killer. Not so for The Learning Annex. If you haven't seen the late-night infomercials, the Real Estate and Wealth Expos feature gurus including self-promoters like Robert Kiyosaki and Donald Trump, and convicted robber Russ Whitney. So The Learning Annex has a reputation slightly above that of O.J. Simpson.
But I'm not just writing this to knock on The Learning Annex. That's already been done before, most notably by the real estate guru's guru John T. Reed.
Actually, a seminar on branding by Paris Hilton might actually be less ridiculous than a seminar on real estate by Robert Kiyosaki. Paris Hilton was able to license her name to a brand of perfume, without any tangible success as anything other than being Paris Hilton. Robert Kiyosaki on the other hand, appears to have little in the way of a track record of success in anything other than building a brand around his own name. I would argue that the same is true of Donald Trump.
So while the idea of Paris Hilton teaching a class at a real estate and wealth expo might seem crazy, I would say she's more qualified to teach that class than a lot of the current faculty are to teach about real estate and wealth.
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Reader Comments (Page 1 of 1)
6-27-2007 @ 10:23AM
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6-29-2007 @ 11:15AM
Linda G said...
Learning Annex
I am so discouraged when I hear such words as PARIS HILTON "A GENIUS OF BRANDING."
I find this offensive and it brings out all of my human resignation, I'll never make it in this world ,here I was thinking that a genius was someone like Albert Einstein, now I learn it's a lie, that's not what a genius is.I trusted the Learning Annex that they were genuinly interested in my education, now it's ARE YOU KIDDING ME OR WHAT......If you would of paid Martha Stewart or Oprah Winfrey, hey I would of totally ran for tickets,, these are real role models I want to follow.
Bringing Paris Hilton makes me angry she is another Anna Nicole Smith, Marylin Monroe, Jane Mansfield, another blonde who decided to act dumb and use her looks and body to BRAND HERSELF.
6-29-2007 @ 11:18AM
Linda G said...
Learning Annex
I am so discouraged when I hear such words as PARIS HILTON "A GENIUS OF BRANDING."
I find this offensive and it brings out all of my human resignation, I'll never make it in this world ,here I was thinking that a genius was someone like Albert Einstein, now I learn it's a lie, that's not what a genius is.I trusted the Learning Annex that they were genuinly interested in my education, now it's ARE YOU KIDDING ME OR WHAT......If you would of paid Martha Stewart or Oprah Winfrey, hey I would of totally ran for tickets,, these are real role models I want to follow.
Bringing Paris Hilton makes me angry she is another Anna Nicole Smith, Marylin Monroe, Jane Mansfield, another blonde who decided to act dumb and use her looks and body to BRAND HERSELF.