Were at least 30 Wal-Mart stores contacted (for statistical validity) and empirical sales data on Dell system sales collected? I'm wondering how some "feedback from Wal-Mart stores" can turn into a "report" that states Dell is doing well at Wal-Mart? While I don't disagree here, the specific methodology and data collection would be welcome to back up an opinion.
Oddly, though, I do agree with the report. Wal-Mart's PC offerings were quite lame and stagnant and have been for some time. When laptops are available for $400 and $500 at Best Buy Inc. (NASDAQ: BBY) or elsewhere, the cost advantage of buying a PC at Wal-Mart never materialized from what I've seen. In every Wal-Mart, the laptop systems were never turned on and the desktop systems were in a box (no display at all).
Although this is the same for Dell's newer systems at the retailer, the aisle placement and visual display real estate have been second to none. Customers recognize the Dell name (imagine that) and have apparently responded with their wallets. Is it surprising that Dell has become the most popular PC brand and seller at Wal-Mart? Not at all -- but if Dell can continue to see sales in large numbers at Wal-Mart, the PC maker may have a bright spot on its radar this year.
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Reader Comments (Page 1 of 1)
6-27-2007 @ 9:56AM
William Martin said...
We've got to give WMT and Dell credit for trying this. It wasn't as negative as some thought. Also we must give WMT credit for trying the new card system.
I hope more new innovations will be forth coming.
Billy Martin